What is LinkedIn Premium Company Page, and what does it cost?
It is a paid subscription that adds extra features to a free LinkedIn company Page, billed per Page. LinkedIn's Premium Company Page sales page lists these starting prices per licence, marked as last updated on 20 April 2026 when we checked on 4 November 2026. The last column is our arithmetic (annual price ÷ 12).
| Currency | Billed monthly | Billed annually | Annual, per month |
|---|---|---|---|
| US dollar | US$99.99 | US$839.88 | US$69.99 |
| Pound | £79.67 | £668.04 | £55.67 |
| Euro | €99.99 | €839.89 | €69.99 |
| Australian dollar | A$156.99 | A$1,319.88 | A$109.99 |
| Canadian dollar | C$139.99 | C$1,163.88 | C$96.99 |
LinkedIn calls these estimates that may exclude VAT, GST and promotional discounts. Its Premium Company Page FAQs say your real price appears on screen after you click Try Premium for $0, Retry Premium for $0, Reactivate Premium or Upgrade to Premium in the left menu of your LinkedIn homepage.
The same FAQs set two billing rules. Premium Company Page is separate from personal plans such as Premium Business, so paying for one doesn't give you the other. And every Page needs its own subscription, Showcase Pages included: at the starting price, one Page plus two Showcase Pages would cost 3 × US$839.88 = US$2,519.64 a year on annual billing. You also need a free Page before you can upgrade; our guide to creating a LinkedIn company Page covers that part.
What does Premium Company Page add to a free Page?
Mostly ways to reach people who aren't your connections, and to see who looked at your Page. This table sets the free Page beside the paid one, using LinkedIn's help centre as it read on 4 November 2026.
| Feature | Free Page | Premium Company Page | The catch |
|---|---|---|---|
| Invite people to follow | Your own 1st-degree connections, from a monthly credit pool shared by all admins | Also auto-invites to people who publicly reacted to, commented on or shared your Page's posts in the past 30 days, and invites to followers of similar Pages | Similar-Page invites use the same monthly credits, and LinkedIn is still rolling that option out |
| See who visited | Job title and company of some visitors | Recent visitors' photo, full name, job title, industry, location and company, for up to 365 days | Visitors who turned off Page visit visibility never appear |
| Custom button | Yes, shown when a member clicks More | At the top of the Page, with an option to show it on the header, your Page posts and search results | Currently not available on sponsored posts |
| Client testimonial | Not included | One client quote and an optional image at the top of the Page | 80 characters at most, and you need the client's permission first |
| Credibility highlights | Not included | Up to four awards, certifications or rankings in About, one of them also in search results and at the top | LinkedIn is still rolling this out |
| Competitor analytics | 1 competitor | Up to 9 competitors, with trending posts for up to 3 | Follower and organic content metrics |
| Service requests | Clients can send a request to you directly | The Get more service requests setting works for services on a Company Page | A request disappears once it has the maximum number of responses |
The sales page lists a custom button among its exclusive features, but LinkedIn's button help page says free Page admins can add one too, shown behind More. What you pay for is the placement. The paid Page also gets dynamic cover images (up to five as a slideshow), a gold IN logo at the top right of its header and eligibility for Page verification, which LinkedIn's getting started guide says does not guarantee your Page will be verified. For using the competitor view each week, see our routine for LinkedIn Premium tools for small businesses.
Is there a cheaper way to get LinkedIn Premium Company Page?
Yes, three: pay yearly, buy it in a bundle with a personal plan, or start with the free month. Annual billing is 30% cheaper at LinkedIn's US prices. The bundle takes 20% off when a super admin buys Premium Company Page together with Premium Business, Premium Career, Sales Navigator Core or Premium All-in-One, according to LinkedIn's bundle help page. Here is the first-year arithmetic in US dollars, using Premium Business at US$69.99 a month or US$539.88 a year, and assuming the 20% comes off the listed starting prices:
| Option | Our arithmetic | First-year cost |
|---|---|---|
| Premium Company Page, billed monthly | 12 × US$99.99 | US$1,199.88 |
| Premium Company Page, billed annually | Listed price | US$839.88 |
| Company Page and Premium Business, annual, bought separately | US$839.88 + US$539.88 | US$1,379.76 |
| The same pair as a bundle, annual | US$1,379.76 × 0.8 | US$1,103.81, which is US$275.95 less |
| The same pair as a bundle, monthly | (US$99.99 + US$69.99) × 0.8 | US$135.98 for the first charge, US$34.00 less |
The monthly bundle saves far less because LinkedIn's bundle FAQ describes the 20% as a discount on the first purchase and says renewals are charged as two separate subscriptions. It doesn't say whether the discount continues at renewal (checked 4 November 2026). The bundle has conditions too: you must be super admin of a Company Page with fewer than 500 employees, you can't already have an individual Premium plan, it can currently only be bought on desktop, and the two subscriptions have to be cancelled one at a time. Buying it also uses up free-trial eligibility for both plans.
Premium All-in-One, from US$89.99 a month, is no substitute: its sales page says its auto-invites ask people to follow you, and that Premium Company Page can be added on top if you manage a free Page. If an older review promises ad credit, LinkedIn's purchase help says that benefit is not included for trials or purchases after 28 February 2025. For scale, LinkedIn's ads budget guide sets a minimum daily budget of $10 for any ad format, so US$99.99 covers about 10 days at that minimum.
How do you start the free trial without a surprise charge?
Start it on a desktop computer and put the end date in your calendar. LinkedIn's free trial help, updated six days before our check, says admins of a small or mid-sized organisation's free Page may be eligible for one month free. You must enter a credit card (Page admins in the UK can start a 30-day trial without one), and the trial becomes a paid plan unless you cancel. These purchase steps come from LinkedIn's Purchase Premium Company Page help, updated a week before our check:
Open your Page
Go to your LinkedIn homepage and click the Page's name in the Manage pane on the left.
Click Try Premium Company Page
It is in the Page's left menu. If you don't see it, LinkedIn says you might not be eligible at this time.
Finish checkout
Follow the on-screen steps, select a payment method and enter your billing information.
Or use the app
Tap your profile picture in the upper-left corner, tap the Page under Manage (or Show all), tap Dashboard in the upper-left corner, then select Try Premium Page.
The trial page adds that only some Premium features work during the trial, and that ending it early removes access straight away. So cancel near the end, not on day one.
Who should buy it, and what happens if they leave?
Whoever will stay super admin for years, such as the founder. Starting the trial makes you the purchaser admin, and LinkedIn's FAQs and help pages set out what that means:
- Every admin of the Page can use the Premium features, though some are only for super or content admins.
- Only the purchaser can manage the subscription, change the billing cycle or cancel it, and only the admin who subscribed can request a refund.
- It can't currently be transferred. The purchaser cancels and the new admin buys their own subscription.
- If the purchaser is removed as an admin, the Page keeps Premium until the subscription is cancelled. The removed admin can cancel on desktop from Me, Settings & Privacy, Subscriptions & payments, Manage Premium account, Cancel subscription.
- If the Page is deactivated, the subscription stays active until the admin cancels it.
So if an agency, contractor or junior marketer starts the trial on their own account, only they can cancel or change it. Add a second super admin before anyone pays; our guide to adding an admin to a LinkedIn company Page has the steps. To cancel as the purchaser on desktop, LinkedIn's cancellation help says to go to the Page super admin view, click Premium features, open the Subscription details dropdown, click Manage subscription, then Cancel subscription. The sales page FAQ says you keep the features until the end of the current month, or of the paid year on annual billing.
Is Premium Company Page worth it for a small B2B team?
In our view, only if your Page already posts every week and someone will act on what it shows. LinkedIn's own figures are upbeat: its sales page says Premium Company Page helps you gain 7.5x more Page followers and 11x more Page engagement on average, citing LinkedIn data from June 2026, and that verified Pages get 10.9x more views (December 2025). The page doesn't say what those figures are compared with or how they were measured.
We read seven r/linkedin posts about Premium Company Page, dated September 2024 to July 2026; three had no replies and the busiest had eight, so treat them as anecdotes:
- Three couldn't find a way to buy it: upgrade links that led to the new-Page form (July 2026), a super admin with no sign-up option (March 2026) and a report that it didn't seem to be available in India (December 2024). LinkedIn's help says the rollout is gradual.
- One had bought Premium and couldn't find Page invitations, and a reply asked whether the subscription was for the profile or the Page (June 2025).
- One said auto-invites reached about 20 people, then seemed to stop (September 2024).
- In a December 2025 thread, several people said service requests vanished soon after they activated Premium. LinkedIn's troubleshooting page says a request disappears once it has the maximum number of responses from other providers, or when the member closes it, and advises responding quickly.
- One forgot to cancel a Page trial and described support cases closing while they tried to get a refund (June 2026).
The deciding facts, from LinkedIn's help pages:
| Your situation | Buy, wait or skip | Deciding fact |
|---|---|---|
| The Page posts weekly and posts get reactions | Start the trial | Auto-invites reach people who engaged with your Page's posts in the past 30 days |
| The Page posts less than once a month | Skip for now | With little engagement, auto-invites have few people to invite |
| You run out of free invitation credits each month | Try it | LinkedIn's invitation limits page says Premium Company Page gives a higher number of monthly credits, without saying how many |
| You sell services and get requests on LinkedIn | Try it, and reply fast | Requests vanish once they reach the maximum number of responses |
Auto-invites also reach people who engage with an admin's own posts that mention the Page, LinkedIn's auto-invite help says. If your own weekly post is what slips, Siela's LinkedIn Presence agent posts in your voice from your own LinkedIn account on the cadence you set, and you can have it show you every post first. If you are still deciding where to spend LinkedIn time at all, our personal profile vs company Page guide compares the two.
Frequently asked questions
What is LinkedIn Premium Company?
It is LinkedIn's paid plan for company Pages, sold as Premium Company Page, which LinkedIn's sales page also calls Premium Company Page Essentials. It is billed per Page, from US$99.99 a month or US$839.88 a year in the US, and adds auto-invites, a named visitor list, a testimonial and other Page features. It is a separate product from personal Premium plans.
Does LinkedIn Premium Business include a Premium Company Page?
No. LinkedIn's FAQs say Premium Business and Premium Company Page are separate subscriptions, and you can hold both at the same time. You can't convert Premium Company Page into a personal plan either: to switch, you cancel Premium Company Page and then buy the personal plan. Buying both together as a bundle takes 20% off the first purchase if you meet LinkedIn's conditions.
Does Premium Company Page include LinkedIn ad credits?
Not for new subscribers. LinkedIn's purchase help says the LinkedIn Ads credit benefit is no longer offered as of 28 February 2025, so trials and purchases after that date don't include it. People who signed up before that date receive the coupon by email after their first payment and have six months to use it.
Can I get a refund for LinkedIn Premium Company Page?
Possibly, if you act within a week. LinkedIn says you must request it within seven days of the billing date by contacting support, and only the admin who subscribed can ask. Its refund policy adds that Premium subscriptions may be refundable within 7 days of the charge if Premium hasn't been used, and that purchases made through the iOS app are refunded by Apple.
Why can't I see the option to buy Premium Company Page?
LinkedIn says it is gradually making the product available, and that you must be a super admin of a small or mid-sized business's free Page. If Try Premium Company Page is missing from your Page's left menu, LinkedIn says you might not be eligible at this time. Check your admin role first, then look again from a desktop browser.
Is Premium Company Page available for Showcase Pages?
Yes. LinkedIn's FAQs say Showcase Pages can have Premium Company Page, but each one needs its own subscription, separate from the parent Page. A subscription bought for one Page also doesn't carry over to other Pages you manage, so count every Page you want upgraded before you compare the cost with other options.
Sources
- LinkedIn Premium Company Page: sales page and pricing FAQ (pricing last updated 20 April 2026; checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Premium Company Page FAQs (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Premium Company Page (checked 4 Nov 2026)
- LinkedIn Help: Get started with LinkedIn Premium Company Page (checked 4 Nov 2026)
- LinkedIn Help: Purchase LinkedIn Premium Company Page (checked 4 Nov 2026)
- LinkedIn Help: Purchase a Premium Company Page and individual Premium subscription bundle (checked 4 Nov 2026)
- LinkedIn Help: Premium Company Page and individual Premium subscription bundle FAQ (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Premium Company Page free trial (checked 4 Nov 2026)
- LinkedIn Help: Cancel LinkedIn Premium Company Page (checked 4 Nov 2026)
- LinkedIn Help: Request a refund for LinkedIn Premium Company Page (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn refund policy (checked 4 Nov 2026)
- LinkedIn Help: Differences in call-to-action buttons for LinkedIn Pages and Premium Company Pages (checked 4 Nov 2026)
- LinkedIn Help: Who's visited your LinkedIn Page analytics for admins (checked 4 Nov 2026)
- LinkedIn Help: Turn on automatic invitations to follow your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Invite followers of similar Pages to follow your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Invitation limits for your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Credibility highlights for your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Custom testimonial for your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Competitor analytics for your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Get additional service requests on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Troubleshoot not receiving requests for services on LinkedIn (checked 4 Nov 2026)
- LinkedIn Premium Business: pricing FAQ (pricing last updated 20 April 2026; checked 4 Nov 2026)
- LinkedIn Premium All-in-One: pricing FAQ (pricing last updated 20 April 2026; checked 4 Nov 2026)
- LinkedIn Ads: Campaign budgets for your LinkedIn Ads (checked 4 Nov 2026)
- r/linkedin: Getting Premium Company Page is broken (23 July 2026)
- r/linkedin: Premium Company Page help (23 March 2026)
- r/linkedin: How do I get a LinkedIn Premium Company Page subscription for my company page? (12 December 2024)
- r/linkedin: Bought LinkedIn premium but still not able to invite people to follow my company page? (10 June 2025)
- r/linkedin: Premium company page auto invite experiences (11 September 2024)
- r/linkedin: Premium Company Page service requests disappeared after I subscribed (22 December 2025)
- r/linkedin: Refund for Premium Company Page (18 June 2026)