How do I create a company page on LinkedIn?
Use a computer or the LinkedIn app on an iOS device such as an iPhone. LinkedIn's Create a LinkedIn Page help article, shown as last updated a year ago when we checked on 4 November 2026, gives the steps below and says plainly: "Creating a LinkedIn Page is not supported on Android mobile devices."
Open For Business
Click the For Business icon in the upper-right corner of your LinkedIn homepage, scroll down and click Create a Company Page.
Pick the Page type
Choose Company, Showcase page or Educational institution.
Fill in the three blocks
Enter the Page identity, Company details and Profile details. The iOS steps name the fields: company name, LinkedIn public URL, website, industry, company size, company type and an optional tagline.
Confirm and create
Tick the verification box to confirm you have the right to act on behalf of the company, click Create page, then click Start building your page! to finish it.
On iOS: go to any LinkedIn Page, tap the More icon on the right and select Create a LinkedIn Page. Choose Company, fill in the fields above, tap the verification box, then tap Create in the upper-right corner. The iOS steps offer only Company and Educational institution, so make a Showcase Page on desktop.
On Android: switch to a computer. If you can't find For Business there, LinkedIn's Premium Company Page FAQ links straight to the free setup form at linkedin.com/company/setup/new/.
Whoever clicks Create becomes the Page's super admin, according to the same help article. So the founder, or whoever will own the Page long term, should create it from their own profile.
Why can't I create a LinkedIn company page?
Usually one of the checks on LinkedIn's troubleshooting page (updated seven months before our check) has failed. Here is LinkedIn's fix for each error a new Page can hit:
| Error you see | What LinkedIn says to do |
|---|---|
| Not enough LinkedIn connections | Your account needs more than one connection with another member. Connect with people you know first. |
| New LinkedIn account | Wait at least one day after creating your account. |
| Unverified workplace | Verify the job on your profile through work email verification or Microsoft Entra Verified ID. |
| Page with the same name already exists | If it is your organisation's Page, request admin access. If it is a different organisation, create yours with a URL nobody has taken. |
| LinkedIn URL already in use | Pick another, such as linkedin.com/company/abcinc when /company/abc is taken. |
| Created too many Pages in one day | Wait a few days, then try again. |
| Browser issues | Clear your cache and cookies, or use a different browser. |
Verification is where small teams get stuck, going by r/linkedin threads. In a June 2025 thread, someone who chose Company under For Business was sent to a page asking for a government ID. A March 2026 thread from a campus organisation, using a Gmail address and with three connections, describes being asked to verify through CLEAR. In an October 2026 thread, a founder whose account was three or four days old got an error asking them to verify their workspace, then found the option wasn't available on their account. These are a handful of self-reports. They fit what LinkedIn's verification page says: identity checks run through CLEAR in the US, Canada and Mexico, and through Persona, with an NFC-enabled passport, in many other countries.
Should you create a new Page, claim one or ask for admin access?
Check before you create, because LinkedIn's Page best practices say to make sure a Page doesn't already exist for your organisation. Search LinkedIn for your company name and use the row that matches what you find. Each fact comes from LinkedIn's help centre, checked 4 November 2026.
| What you find | What to do | The deciding fact |
|---|---|---|
| No Page for your company | Create a Page with the steps above | It's free, and the creator becomes super admin |
| A Page with a banner saying LinkedIn created it | Click Claim this page, tick the box, then Confirm | LinkedIn makes these Listing Pages; a current employee can claim one, and the banner is removed |
| Your company's Page, run by someone else | Click More on the Page, then Request admin access | If the Page is actively managed, its super admins must approve the request, and LinkedIn support can't tell you who the admins are |
| A Page with your name, for another organisation | Create your own with a different URL | Every Page needs a unique public URL |
| A separate product line or brand | Create a Showcase Page from the parent Page | Only a super admin of the parent Page can, up to 25 Showcase Pages each |
Requesting admin access shows your public profile information to the Page's current super admins. LinkedIn also asks you to follow the Page and verify your workplace by work email first.
What should you fill in on a new company page?
Start with industry, company size and overview: LinkedIn's Complete your LinkedIn Page help says these are mandatory before you can use the Invite to follow feature. The same page says Pages with complete information, such as a logo, description and website URL, potentially get 30% more weekly views. That is LinkedIn's own figure, with no date or method given.
| Field | Limit or spec | Source |
|---|---|---|
| Logo | 400 x 400 pixels recommended, 268 x 268 minimum; PNG or JPEG up to 3MB; shown on light and dark backgrounds, and a transparent logo sits on white | Image specifications, updated 3 months before our check |
| Cover image | 1512 x 256 pixels, both minimum and recommended; keep key details in the centre, away from the lower-right corner | Same page |
| Tagline | Up to 120 characters | LinkedIn Learning, 2023 |
| Overview | Up to 2,000 characters, plus an optional version in another language | LinkedIn Learning, 2023 |
| Public URL | linkedin.com/company/your-name; you can change it, but not more than once in 30 days | Page public URL help |
| Locations | Add several and mark one as the primary office | Complete your Page help |
Some advice online disagrees with the help page on the cover. Neal Schaffer, author of Maximizing LinkedIn for Business Growth, says in a banner guide updated 3 November 2026 that LinkedIn recommends 4200 x 700 and that 1128 x 191 is the older spec. LinkedIn's own page showed 1512 x 256 when we checked. All three are close to the same 6:1 shape (4200 ÷ 700 = 6.0; 1512 ÷ 256 = 5.9; 1128 ÷ 191 = 5.9), so one wide design works: keep text in the middle and check it on a phone.
That overview order follows LinkedIn Learning's advice to cover your mission, who you serve, how you help and what to do next. To get a first draft from ChatGPT or Claude, paste this and fill in the brackets:
How much does a LinkedIn company page cost?
Nothing. LinkedIn's help centre says you can create a LinkedIn Page for free. The paid layer is optional: Premium Company Page, which LinkedIn's pricing FAQ (pricing last updated 20 April 2026) lists from US$99.99 a month or US$839.88 a year per licence. LinkedIn calls those estimates that may exclude VAT or GST.
The arithmetic for one Page: 12 × US$99.99 = US$1,199.88 a year on monthly billing. Annual billing is US$839.88, so you save US$360.00, which is the 30% LinkedIn advertises, and works out at US$69.99 a month.
The same page says the money buys a custom call-to-action button across your Page header, posts and search results, competitor insights from up to 9 other Pages, auto-invites to people who engage with your content and custom testimonials. To buy it you must be a super admin of a small or mid-sized business's free Page, among other criteria, and each Page needs its own subscription. More detail on the paid layer is in our Premium Company Page price and features guide.
Paying also affects the verification badge. LinkedIn's Page verification help says Premium Company Page subscribers and Pages with paid products such as Jobs or Ads are automatically eligible, a free trial of Premium Company Page isn't, and the review can take up to ten days. LinkedIn says eligibility may also be based on engagement such as posting regularly or responding to members, and meeting the criteria doesn't guarantee a badge. For LinkedIn's personal plans, see which LinkedIn Premium tools a small business uses each week.
What to do in the first week after you create the Page
Add a second super admin
LinkedIn's best practices say to add other super admins in case one loses access or leaves, and warn: "LinkedIn can’t provide Page admin information to members or replace or remove admins." In an October 2026 r/linkedin thread with 77 comments when we checked, a company whose only super admin was a former employee's personal account asked how to get its Page back. Our guide to adding an admin to a LinkedIn company page has the steps.
Lock down admins and jobs
Have every admin turn on two-factor authentication, then add your email domain so only people with an address on it can post jobs as your company. LinkedIn's Page protection advice says that with no domain added, any member can post a job with your Page as the company.
Invite people who know you
Once industry, size and overview are filled in, invite the customers, partners and colleagues among your first-degree connections to follow. LinkedIn's Pages best practices say a Page's room to grow speeds up sharply once it reaches 150 followers. Our personal profile vs company page guide covers invitation credits and a worked plan to get there.
Post once a week
The same LinkedIn page says companies that post weekly see a 2x lift in engagement, with no date or method given. For growing the founder's own audience alongside it, see how to get your first 1,000 LinkedIn followers.
In our view, the Page is the official record and the founder's profile is where conversations start, so keep posting there too. If that is the part that slips, Siela's LinkedIn Presence agent posts in your voice on the cadence you set, and you can have it show you every post first.
Frequently asked questions
How do I create a company profile on LinkedIn?
Create a LinkedIn Page, which is LinkedIn's version of a company profile. Personal profiles are for people: LinkedIn warns that profiles representing businesses rather than real member names might be flagged as spam or abuse. You still need your own profile to create the Page, but you don't need a separate login for the Page; admins open its admin view from their own accounts.
Can ChatGPT write my LinkedIn company page description?
Yes, as a first draft. Give it only facts you can stand behind, tell it the tagline must stay under 120 characters and the overview under 2,000, and forbid any numbers or customer names you didn't supply. Then check every claim yourself and count the characters before you paste the text into your Page's Edit page screen.
What is the 4-1-1 rule on LinkedIn?
It is a social media rule of thumb for how often to promote yourself. Contently's February 2012 explainer describes it as sharing four new pieces of content and one re-share for every self-serving post, and credits Andrew Davis of Tippingpoint Labs and Joe Pulizzi, founder of the Content Marketing Institute. For a Page posting weekly, that is one promotional post every six weeks.
Can I create a LinkedIn company page on my phone?
On an iPhone or other iOS device, yes: open any Page in the LinkedIn app, tap More and choose Create a LinkedIn Page. LinkedIn's help centre says Page creation isn't supported on Android, so Android users need a computer. Some admin work still needs a computer too: LinkedIn says Page verification is requested from Settings in the desktop experience.
How long until I show up as an employee on my company page?
LinkedIn says it might take between 14 and 30 days after you add the Page as your employer on your profile before you appear as an associated employee. So add the Page to your own Experience section on the day you create it. LinkedIn also suggests sharing the finished Page with other employees, such as your HR team.
Sources
- LinkedIn Help: Create a LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Troubleshoot creating a LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Create a LinkedIn Page best practices (checked 4 Nov 2026)
- LinkedIn Help: Complete your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Image specifications for your LinkedIn Pages and Career Pages (checked 4 Nov 2026)
- LinkedIn Help: Claim a LinkedIn Listing Page (checked 4 Nov 2026)
- LinkedIn Help: Request admin access to a LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Create a LinkedIn Showcase Page (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Page public URL (checked 4 Nov 2026)
- LinkedIn Help: Ways to protect your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Page verification (checked 4 Nov 2026)
- LinkedIn Help: Verifications on your LinkedIn profile (checked 4 Nov 2026)
- LinkedIn Help: Workplace verification with your work email (checked 4 Nov 2026)
- LinkedIn Help: Differences between LinkedIn Pages and Listing Pages (checked 4 Nov 2026)
- LinkedIn Premium Company Page: pricing and FAQ (pricing last updated 20 April 2026; checked 4 Nov 2026)
- LinkedIn Pages best practices (checked 4 Nov 2026)
- LinkedIn Learning: Growing Your Business with LinkedIn Pages, Creating your tagline (29 September 2023)
- LinkedIn Learning: Growing Your Business with LinkedIn Pages, About overview and company description (29 September 2023)
- Neal Schaffer: LinkedIn banner size (updated 3 November 2026)
- r/linkedin: Can I even create a company page without using Persona ID verification? (4 June 2025)
- r/linkedin: Unable to Make a Company Page; Workplace Clear Verification (16 March 2026)
- r/linkedin: Workspace verification need to create a company page (18 October 2026)
- r/linkedin: Former employee refuses to transfer LinkedIn Page admin rights (17 October 2026)
- Contently: Should Your Social Media Strategy Follow The 4-1-1 Rule? (17 February 2012)
- LinkedIn Help: Edit your LinkedIn Page or Showcase Page (checked 4 Nov 2026)