How do I add an admin to a LinkedIn company page?
Use a computer, and be a super admin yourself. LinkedIn's Add admins on your LinkedIn Page help article, shown as updated four months before our check on 4 November 2026, gives one set of steps and no mobile version; they start from the left menu of the super admin view. Its page on editing an admin role says roles can be edited only on desktop.
Check four things first. LinkedIn says you can only add someone as an admin if:
- they are a 1st, 2nd or 3rd-degree connection of yours;
- they follow the Page you are adding them to;
- the Page hasn't blocked them and they haven't blocked the Page;
- their account hasn't been flagged for any violations.
Send the person the Page link and ask them to click Follow before you start. Then, on desktop:
Open the super admin view
From the My pages pane on the left of your LinkedIn homepage, click the Page name, or See all if it isn't listed. That route is from LinkedIn's admin view help.
Go to Manage admins
Click Settings in the left menu and select Manage admins.
Pick the tab
Click Page admins for super admin, content admin or analyst, or Paid media admins for the advertising roles.
Click Add admin
If the button isn't there, LinkedIn says you might need a higher level of admin access from a super admin of the Page.
Find the person and choose a role
Type their name in the Search for a member field, select them from the list and choose the role. Each person can hold only one Page admin role, but more than one paid media role.
Save
Click Save. The new admin then finds the Page under Manage, in the left pane of their feed or in the Me menu at the top of LinkedIn.
If they asked you first: requests wait under Settings, Manage admins, in the Pending admin requests section. LinkedIn's help for requesting members says to click Assign role next to the name, pick Super admin, Content admin or Analyst and click Add admin, or click Decline. You can also add or decline from the email LinkedIn sends. Answer every request in that list before you add anyone new, for a reason covered below.
Which admin role should each person get?
Give each person the lowest role that covers their job. LinkedIn's Page protection advice gives the example of an intern who needs to export monthly analytics, and suggests Analyst for them rather than super admin. The role permissions table, shown as updated two months before our check, decides most cases for a small team:
| Who it is for | Role to give | The deciding fact in LinkedIn's tables |
|---|---|---|
| Founder, co-founder, whoever owns the Page long term | Super admin | Of the three Page roles, only super admins manage other admins, edit all Page fields, create Showcase Pages, deactivate the Page and buy Premium Company Page |
| Marketer or freelancer who posts, replies and runs events | Content admin | Can post and comment as the Page, boost posts, post jobs, create events, send employee notifications and invite connections to follow; no tick for editing all Page fields or managing admins |
| Adviser, investor or intern who reports on numbers | Analyst | Can view and export analytics and view the Manage admins page; no posting, messages or editing |
| Agency running your ads in Campaign Manager | Sponsored Content poster (paid media) | Creates Sponsored Content and sponsors Page posts through Campaign Manager |
| Someone who collects leads from your ads | Lead Gen Forms manager (paid media) | Downloads leads from Lead Gen Forms in Campaign Manager |
The paid media rows come from LinkedIn's paid media roles page. LinkedIn's add admins page says those roles can be granted without a Campaign Manager ads account, and its admin view page says paid media admins can't open the Page admin view. Three more details change who gets what:
- Posting and the inbox go together. Content admins can read and send Page messages, and analysts can't post, so decide who answers Page messages before you add a content admin.
- Any super admin can remove you. LinkedIn's admin roles page says the role includes adding and removing any type of admin, and deactivating the Page.
- One old line says only super admins post. LinkedIn's Pages FAQ, updated eight months before our check, says in one answer that only super admins can post content, but its answer on posting as your Page says super and content admins can. The permissions table agrees with the second answer, so go by the table, and have a new content admin publish one post on day one to confirm.
On adding a manager to a LinkedIn company page: LinkedIn's three Page admin roles are super admin, content admin and analyst, and the only roles its admin roles page names manager are two paid media roles, Lead Gen Forms manager and Landing Pages manager. Content admin covers a social media manager who posts for you.
For agencies and freelancers, add their own personal profile. LinkedIn's page on admin access for Pages, updated a week before our check, says Pages have no separate login or password and that sharing login credentials violates its Professional Community Policies.
Why can't I add an admin to my LinkedIn page?
LinkedIn's help pages give three kinds of reason: you aren't a super admin, one of the four conditions above fails, or a problem on its admin limits list applies, such as pending requests, unverified accounts or a full Page. LinkedIn's admin limits page, shown as updated three months before our check, says Pages may have unique and dynamic limits that include every admin role, and it gives no number. The causes and fixes below come from that page and the add admins page:
| What you see | Likely cause | What to do |
|---|---|---|
| No Add admin button | You don't have a high enough admin role | Ask a super admin to make you one, or to add the person |
| You can't find or add the person | One of the four conditions fails: outside your 3rd-degree network, not following the Page, blocked, or a flagged account | Connect with them or have them follow the Page, then search again |
| An error when you click Save | Pending admin requests are waiting | Accept or deny every pending request; LinkedIn says this may let you add new admins |
| The same error | The member hasn't verified their account | Ask them to verify their account |
| The same error | Not enough existing admins are verified | Verify your own account and ask the other admins to verify theirs |
| The same error | The Page is at or over its admin limit | Remove admins who no longer need access; if the Page is over a newer limit, you may need to remove more than one |
In practice the error is vague. Posters in three r/linkedin threads from 2026 quote the same message: "We're unable to add this admin right now." In a May 2026 thread, a member who had been on LinkedIn a long time could be added, but recently joined ones couldn't. In a June 2026 thread from a small business, the employee had no passport and no office or school email address to verify with. In another June 2026 thread, the super admin had ruled out the connection, the follow, other browsers and a two-week wait. These are a few self-reports. The passport case fits LinkedIn's row on unverified members; LinkedIn's table doesn't mention account age. Verification routes, including work email, are in our guide to creating a LinkedIn company page.
How do you change or remove a LinkedIn Page admin?
Use the same Manage admins screen on desktop. LinkedIn's steps, checked 4 November 2026:
- Change a role: Settings, Manage admins, then the Page admins or Paid media admins tab. Click the Edit icon to the right of the admin's name, select the new role and click Save changes. If there's no Edit icon, LinkedIn says you might need a higher level of access.
- Remove an admin: on the same tab, click the Delete icon to the right of the admin's name, then click Remove. That is from LinkedIn's removal help, shown as updated three years ago.
Two rules apply. Every Page must keep at least one super admin, and if you are the only super admin, you must assign another before removing yourself. So to hand a Page to a new owner, add them as super admin, have them open the super admin view once, and only then remove yourself.
LinkedIn's removal help doesn't say whether the removed admin is notified (checked 4 Nov 2026), and the r/linkedin threads we read on it, from October 2023 and September 2025, got conflicting answers. If the person might take it badly, tell them yourself.
Showcase Pages need the same work again. LinkedIn's Showcase Page admin help says super admins of the parent Page don't get admin access to its Showcase Pages automatically, so add and remove admins on each one.
What to do when someone with admin access leaves
Remove them the same day and check that at least two current people still hold super admin. If nobody at the company has access any more, request admin access from the Page's More menu instead, on desktop or in the app. LinkedIn's request help, updated a day before our check, says a current super admin must approve if the Page is actively managed. If no one responds, you can contact LinkedIn once the Page is your current employer on your profile and your work email is verified, where your company offers that. Support can't tell you who the admins are.
A one-page roster prevents that. Copy and adapt:
LinkedIn's protection advice says each admin's two-factor authentication protects their own profile and every Page they manage. Once access is sorted, posting is the content admin's job; our guide to what goes on the company page and what stays on the founder's profile has a weekly time split for a founder with three hours a week. For a pace you can keep, see how often a busy founder should post on LinkedIn.
Frequently asked questions
Can I add an admin to a LinkedIn page from my phone?
LinkedIn's help for adding admins gives one set of steps with no mobile version, and its help on editing roles says that works only on desktop. In the app you can open a Page's admin view by tapping your profile picture and choosing the Page under Manage pages, but plan to add, change or remove admins from a computer.
How many admins can a LinkedIn company page have?
LinkedIn's admin limits page gives no figure (checked 4 Nov 2026). It says each Page may have its own limit, that the limit can change and that it counts super admins, content admins and analysts together. When you hit it you see an error, and LinkedIn's fix is to remove admins who no longer need access.
Can a content admin add other admins on LinkedIn?
No. In LinkedIn's permissions table, managing Page and paid media admins is a super admin permission. Content admins and analysts can open the Manage admins page and see who has access, but they can't add, edit or remove anyone. A super admin has to add the colleague or upgrade the content admin's role.
Do LinkedIn Page admins need a separate login?
No. Admin roles are attached to each person's own LinkedIn profile, and LinkedIn says Pages have no separate login credentials or passwords. Sharing one login breaks its Professional Community Policies and can lead to account or content restrictions. Each admin signs in as themselves and opens the Page from the Manage list.
Does someone have to be my connection to become a Page admin?
Not a 1st-degree one. LinkedIn's add admins help says the person must be a 1st, 2nd or 3rd-degree connection of whoever adds them, and must follow the Page. If they sit further out, connect with them first or have another super admin who is connected to them do the adding. Agencies are added the same way, through a person's own profile.
Sources
- LinkedIn Help: Add admins on your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Page admin roles (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Page admin roles permissions (checked 4 Nov 2026)
- LinkedIn Help: Paid media roles on your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Limits on number of admins for a LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Add Page admin access for a requesting member (checked 4 Nov 2026)
- LinkedIn Help: Access LinkedIn Pages admin view (checked 4 Nov 2026)
- LinkedIn Help: Edit your Page admin's role (checked 4 Nov 2026)
- LinkedIn Help: Remove your Page admin's role (checked 4 Nov 2026)
- LinkedIn Help: Add or remove admins on your Showcase Page (checked 4 Nov 2026)
- LinkedIn Help: Understand admin access for LinkedIn Pages (checked 4 Nov 2026)
- LinkedIn Help: Ways to protect your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Request admin access to a LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Pages FAQs (checked 4 Nov 2026)
- r/linkedin: Not able to add (recently joined) member to admin in linkedin page (5 May 2026)
- r/linkedin: Unable to verify LinkedIn account for lack of NFC passport and enterprise email, and unable to add as admin (18 June 2026)
- r/linkedin: "We're unable to add this admin right now", anyone else stuck on this LinkedIn error? (17 June 2026)
- r/linkedin: If I remove the other admin from the company page, will they get a notification? (12 October 2023)
- r/linkedin: thread asking whether removing another super admin from a company Page sends a notification (1 September 2025)