What does Siela charge?
Siela charges for usage through prepaid credit. The full details are on the pricing page, and this is the short version:
| Item | Price |
|---|---|
| Free credit for a new account | $10, once, after onboarding |
| Adding credit | $50 to $2,000 at a time, through Stripe |
| Plans | None |
| Seats | None |
| Credit expiry | Credit doesn't expire |
| Refunds | Top-ups aren't refundable |
| Price per lead | No fixed price |
Who gets the $10 of free credit?
Every new account gets it once, after onboarding, with these conditions:
- One per email address and one per Google account.
- A Google account must be connected.
- The first two accounts on a device qualify.
Free credit runs on the default models. After you add credit, you can choose any model.
What uses credit?
Credit pays for four kinds of work:
- AI usage
- Searches and data lookups
- The browser that works on LinkedIn and X
- Voice and transcription
You get a warning when your balance is low. Since credit doesn't expire, money you add and don't use stays in your account. Top-ups aren't refundable, so start with the free $10 before you add any.
How much will Siela cost per lead?
We can't give you a number, because there is no fixed price per lead and we don't publish an average. Be cautious of any estimate that isn't based on your own use.
You can measure it on your own work instead:
Note your balance
Write down your credit balance before you start.
Run one real job
Use "Find leads only" first, so nothing is sent, then try a small send if you are happy with the leads.
Do the division
Credit used ÷ leads found gives your cost per lead for that job. Do the same for each lead contacted.
Treat that as a rough guide, since the model you pick and the channels you use can change what a job uses. Try it again on a larger job before you budget around it.
How does that compare with per-seat tools?
The comparison is uneven, since these tools do different jobs. This table is only about how they charge. Prices were checked on 1 November 2026, from Clay and LinkedIn Sales Navigator.
| Tool | How it charges | Starting price paying monthly |
|---|---|---|
| Siela | Prepaid credit | $10 free, then $50 at a time |
| Clay | Monthly plans with actions and data credits | Free plan, then $185 a month on Launch |
| Sales Navigator | Per licence | $119.99 a month on Core |
| Apollo | Per seat, with credits | Free plan, then see our Apollo guide |
A flat monthly price is easier to predict. If you want a known bill, one of those may suit you better, because what you spend on Siela moves with how much you ask it to do. Pay-as-you-go suits you more if you want to start small or your usage comes and goes.
Frequently asked questions
Is Siela free?
You can start for free. Every new account gets $10 of credit once, after onboarding, limited to one per email address and one per Google account. A Google account must be connected. After that you add credit, $50 to $2,000 at a time, to keep using it.
Does Siela have monthly plans?
No. Siela has no plans or seats. You add credit through Stripe, from $50 to $2,000 at a time, and your agents use it as they work. Credit doesn't expire, and you get a warning when your balance is low.
How much does Siela charge per lead?
There's no fixed price per lead. Credit pays for the AI usage, searches and data lookups, the browser and any voice work involved, so the cost varies. To estimate yours, note your balance, run a real job and divide the credit used by the leads found.
Which AI models can I use on Siela?
Free credit runs on the default models. Once you have added credit, you can choose any model. Your choice of model can change how much credit a job uses, so compare a small job before you choose for a larger one.
Sources
- Clay pricing (checked 1 Nov 2026)
- LinkedIn Sales Navigator: compare plans and pricing (checked 1 Nov 2026)
