What it costs
Apollo.io pricing: plans, credits and seat minimums.
What each plan costs per seat, how many credits you get, and what happens to the ones you don't use.
The short answer
Apollo.io has a free plan, then Basic at $49, Professional at $79 and Organization at $119 per seat a month when billed yearly. Paying monthly, they're $65, $99 and $149. Organization needs at least three seats. Credits are pooled across your team, and unused ones don't roll over.
Apollo.io plans and prices
| Plan | Per seat, paying monthly | Per seat a month, billed yearly | Credits per seat a year | Some of what it adds |
|---|---|---|---|---|
| Free | $0 | $0 | 900 | 2 sequences, basic filters, 1 meeting event |
| Basic | $65 | $49 | 30,000 | Unlimited sequences, warmup, CRM integrations, US dialer (credits apply) |
| Professional | $99 | $79 | 48,000 | A/Z testing, AI lead scoring, more call recording |
| Organization | $149, at least 3 seats | $119, at least 3 seats | 72,000 | 12 intent topics and more |
In US dollars, from Apollo.io's own pricing page on 1 November 2026. Prices change, so check before you buy. Source: Apollo pricing.
What to watch for
- Credits don't roll over. Apollo says unused credits expire at the end of each billing cycle, including add-ons you bought.
- Add-on credits renew. Extra credits recur each cycle until you remove them.
- One plan for everyone. All seats on an account must be on the same plan.
- Yearly is the headline price. Apollo says annual billing saves 24%, and you pay for the year upfront.
Is it worth it?
Apollo is good value if you prospect mainly by email and phone and want a huge contact database. We didn't find automated LinkedIn or X messaging on its site, so if your buyers are there, see Apollo alternatives.
Siela AI works differently: no plans or seats. Every new account gets $10 of free credit, then you add credit from $50, and it doesn't expire. We make Siela, so weigh this page with that in mind. See how Siela's pricing works.
Questions
How much does Apollo cost?
There's a free plan, and then Basic at $49, Professional at $79 and Organization at $119 per seat a month, billed yearly. Paying monthly, they're $65, $99 and $149.
Do Apollo credits roll over?
No. Apollo says they expire at the end of each billing cycle.
Is Apollo free?
It has a free plan with no time limit, and 900 credits per seat a year.
Does Apollo have a minimum number of seats?
Organization needs at least three seats.
Try it before you pay for seats.
Siela finds people with a reason to buy and starts the conversation on LinkedIn, X and email. Every new account starts with $10 of free credit.