How do you post an article on LinkedIn?
On a computer only. LinkedIn's Write and publish articles help page, shown as last updated two months before our 4 November 2026 check, says the feature isn't available on the LinkedIn mobile app. Every member can publish, and so can super and content admins of a LinkedIn Page. These are its desktop steps.
Open the editor
Click Write article in the share box near the top of your homepage. If you're a super or content admin of a Page, you'll see Publish as first: pick the account and click Next.
Choose the author and the type
Use the dropdown next to your name at the upper left to publish as yourself or as a Page you manage, and as an individual article or a new edition of your newsletter if you have one.
Add a cover
Click Upload from computer, or drag an image above the Title field. A video also works as a cover.
Write the title and the text
Type in the Title field, then in Write here. The toolbar next to your name adds media, links, code snippets and embeds (a LinkedIn post, a member profile, a Page or external content), plus styles, bold, italics, lists, blockquotes and dividers. Type @ to mention a member or Page; they are notified.
Set the search fields and preview
Open the Manage dropdown at the upper right. Settings lets you set the article URL, an SEO title and an SEO description. Preview shows a preview of the article, and from there Share draft lets other signed-in members read it first.
Publish or schedule
Click Next, optionally write a line in Tell your network what your article is about, then click Publish. To publish later, click the clock icon next to Publish instead.
On iPhone or Android: you can't, by the help page. A March 2026 r/linkedin poster with a free, verified account could only find the post option; the reply said no upgrade is needed and the option is on desktop only.
As your company Page: LinkedIn's Page publishing help page, shown as last updated a year ago, starts from the Page's super or content admin view: click Newsletters in the left menu, then Write article, then click your name at the upper left and pick the Page. It recommends a 1920 x 1080 pixel cover image, and its Comment Control setting defaults to Anyone. The member help page gives no image size.
What's the difference between an article and a post on LinkedIn?
A post is a feed update of up to 3,000 characters; an article is a long piece with a title, cover and search settings that lives on your profile. The deciding facts, from LinkedIn's help pages and its VP of Marketing, Davang Shah:
| Post | Article | Newsletter edition | |
|---|---|---|---|
| Length limit | 3,000 characters | 125,000 characters | An article published as an edition |
| Where you write it | Desktop or the mobile app | Desktop only | The same article editor |
| Search engine fields | None in the composer steps | SEO title and SEO description | SEO title and SEO description |
| Who sees it | Broadcast to your connections' feeds | May be distributed to your connections and beyond; listed in your profile's Activity | Subscribers are notified about new articles you publish |
| Ideal length (Davang Shah) | 200 to 300 words | 800 to 1,200 words | Not given |
| Best for (Davang Shah) | Timely insights, conversation starters, summaries of longer pieces | Evergreen thought leadership, detailed analysis, frameworks | Not given |
Sources: Post and share updates (posts and the mobile steps), Differences between posting updates and publishing articles (limits and feed broadcast), Difference between posts, articles, reposts, and newsletters (distribution and subscribers) and SEO settings for articles or newsletters. The length and use rows come from Shah's 30 June 2026 LinkedIn marketing blog post.
Write an article when the piece runs past a post's 3,000 characters or needs its own cover, SEO title and description. Our table of every LinkedIn character limit has the rest of the numbers. If you plan to publish on a schedule and want readers notified, read our guide to starting a LinkedIn newsletter before your first article.
How long should a LinkedIn article be, and how often?
Aim for 800 to 1,200 words. That is the ideal article length in Shah's post. The same post says LinkedIn's data suggests one article and two to three posts a week, and its workflow cuts each article into three to five posts that each take one idea, stat or framework from it.
Here is what that cadence costs in writing, using Shah's lengths:
- Lowest: one 800-word article plus two 200-word posts = 800 + 400 = 1,200 words a week.
- Highest: one 1,200-word article plus three 300-word posts = 1,200 + 900 = 2,100 words a week.
For a founder writing alone, a lighter version keeps the same system: one article every two weeks, cut into three to five posts, gives 3 ÷ 2 = 1.5 to 5 ÷ 2 = 2.5 posts a week, all drawn from work you've already done. At these lengths the 125,000-character limit won't be what stops you.
Our data-led guide to how often a busy founder should post on LinkedIn covers what posting more does to reach. If writing the posts is the bottleneck, Siela's LinkedIn Presence agent posts in your voice on the cadence you set, in formats such as how-to lists and lessons learned, and can show you every post first.
A LinkedIn article template for a small B2B team
Use one question your buyers ask, answered in the first two sentences, with question subheadings below. Shah's post recommends that structure, direct questions as subheadings followed by one or two sentences of explanation, plus a short author biography at the end. Here is an outline for a small B2B team, filled in for a sample company.
Then fill the SEO fields under Manage, then Settings. LinkedIn truncates an SEO title over 60 characters and suggests 140 to 160 characters for the SEO description. A worked example for the sample article:
- SEO title: Cut Dental No-Shows: A 5-Step Checklist for Small Clinics (57 characters, under LinkedIn's 60-character cut-off).
- SEO description: How small dental clinics cut no-shows in five steps: a reminder schedule, a deposit rule and a phone script, shown on a sample six-chair clinic. (144 characters.)
Before publishing, use Preview: LinkedIn's drafts help page warns that article formatting may appear differently after publishing.
Is writing articles on LinkedIn worth it?
Yes, if you have something worth keeping, and LinkedIn's own case for articles is now about search. Shah's post says LinkedIn's data shows articles get a higher citation share in AI search than posts, and that, although individual posts are well cited, many AI systems treat them as pointers to more substantial content. That is LinkedIn's claim about its own format, and the post gives no figures for that comparison.
Google is less predictable. In a November 2025 r/linkedin thread, a poster said an article of more than 2,500 words, published from a business Page with over 1,000 followers, still wasn't indexed by Google three months later, despite SEO title and description. One commenter said their personal articles were indexed while their company Page's articles were not, another said Google doesn't index company Page articles, and a third said a personal article was easy to find in Google for a while, then turned up only when searching its exact title with site:linkedin.com. These are individual reports, not tests.
What that means for a small team:
- Given those reports, publish from your personal profile when you want the article found, and keep the Page for company news.
- If search traffic is the goal, keep the full piece on your own site too, where you can check indexing yourself.
- Promote each article with a post written as its own short version, and decide deliberately where the link goes.
On that last point, our analysis of putting the link in the first comment or in the post covers what the reach data shows.
What should you avoid when writing on LinkedIn?
Avoid anything generic. LinkedIn's best practices for AI-assisted content, shown as updated one week before our check, describes AI slop as low-effort, likely AI-generated content that may sound polished but lacks a clear point of view, and says: "Content that feels generic, repetitive, or lacks a clear point of view is less likely to be widely distributed."
The same page lists these best practices if you draft with AI:
- Review, edit and approve anything AI helped you write; you are responsible for what you post.
- Tell readers if you relied heavily on AI, where that isn't obvious from the context.
- Don't infringe others' rights, including intellectual property and privacy.
It also says members can mark posts and comments in their feed as Seems like AI slop, and enough of that feedback shows up as a tip in your post analytics. A practical rule for articles: every section should contain something only your team could write, such as a number from your own work, a mistake you made, or a script you use. Our guide to getting ChatGPT or Claude to write in your voice shows how to brief a model with your own material first.
What if the article editor doesn't behave?
Five of the seven problems below are answered on LinkedIn's help pages; the last two come from single r/linkedin threads.
| Problem | What to do | Source |
|---|---|---|
| No Write article option | Switch to a computer; the mobile app doesn't offer it | Write and publish articles help page |
| You can't click into the Title field | Disable browser extensions such as Grammarly or Lazarus and refresh the editor | Write and publish articles help page |
| A reviewer can't open your shared draft | They must be signed in to LinkedIn to view it | Write and publish articles help page |
| You want to embed another LinkedIn article | You can't, for privacy reasons; link to it instead | Page publishing help page |
| You can't find a draft | Drafts save automatically; open Manage, then Drafts | Drafts help page |
| A piece opens by its link but isn't in your Activity | A September 2026 poster, whose thread calls it an article but describes a short-form post, added the link to Featured as a stopgap; one reply later said it had started working again | r/linkedin thread |
| Duplicate as draft fails on a scheduled article | A July 2026 poster hit this error; one reply said they finish editing offline and paste in only when ready to publish | r/linkedin thread |
Once it is live, the help page says you can edit or delete an article at any time, and you can turn off comments on it. Your task for this week: pick one question a buyer asked you on a call, write the 800-word answer from the outline above, and publish it from your own profile on a computer.
Frequently asked questions
Can I write a LinkedIn article on my phone?
No. LinkedIn's help page on writing articles says the feature isn't available on the LinkedIn mobile app, and its page on article drafts says the same about managing drafts. You can still write an ordinary post of up to 3,000 characters in the app, then open the article editor on a computer when the piece needs more room.
Do I need LinkedIn Premium to publish an article?
No. LinkedIn's help centre says all members can publish articles, as can super admins and content admins of a LinkedIn Page. When a free, verified member asked on r/linkedin in March 2026 why they couldn't find the option, the reply was that no upgrade is needed and the option only appears on desktop.
Is a LinkedIn article the same as a blog post?
Close, but it lives on LinkedIn rather than your site. You get a title, cover image, text styles, links, embeds and your own SEO title and description, and the article appears in your profile's Activity section. You don't control its domain, and posters in one r/linkedin thread reported uneven Google indexing, especially for articles published as company Pages.
Can I publish a LinkedIn article as my company Page?
Yes, if you are a super admin or content admin of the Page. Go to the Page's admin view, click Newsletters in the left menu, click Write article, then click your name at the upper left and choose the Page. You can publish it as a single article or as an edition of the Page's newsletter.
Can I edit or delete a LinkedIn article after publishing?
Yes. LinkedIn's help page says you can edit or delete your articles at any time, and you can switch off comments on a published article. Still, check the Preview before you publish, because LinkedIn's drafts page warns that formatting can look different once the article is live.
Sources
- LinkedIn Help: Write and publish articles on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Publish articles or newsletter editions as your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Differences between posting updates and publishing articles (checked 4 Nov 2026)
- LinkedIn Help: Difference between posts, articles, reposts, and newsletters (checked 4 Nov 2026)
- LinkedIn Help: SEO settings for articles or Newsletters published on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Manage, share, or duplicate LinkedIn article drafts (checked 4 Nov 2026)
- LinkedIn Help: Post and share updates (checked 4 Nov 2026)
- LinkedIn Help: Best practices for content created with the help of AI (checked 4 Nov 2026)
- LinkedIn Marketing Blog (Davang Shah): How to Maximize AI Visibility for Your LinkedIn Posts (30 Jun 2026; checked 4 Nov 2026)
- r/linkedin: How does one post an article? (30 Mar 2026; checked 4 Nov 2026)
- r/linkedin: Why is my LinkedIn article still not indexed on Google? (17 Nov 2025; checked 4 Nov 2026)
- r/linkedin: LinkedIn Article is live via direct link but invisible on my profile (30 Sep 2026; checked 4 Nov 2026)
- r/linkedin: LinkedIn's article system is annoyingly buggy (7 Jul 2026; checked 4 Nov 2026)