What is a LinkedIn newsletter, and who can start one?
A LinkedIn newsletter is a series of articles on one topic that members subscribe to. Subscribers get push, in-app and email notifications when you publish a new edition, according to LinkedIn's newsletter FAQ, updated eight months before we checked on 4 November 2026. The same FAQ says all LinkedIn members have access to create one.
A June 2024 LinkedIn announcement said all members can now publish one, which contradicts older advice. An April 2022 guide published on LinkedIn listed more than 150 followers or connections as a test for personal profiles as well as Pages, and its author said access appeared only after turning on Creator Mode. LinkedIn's current access criteria page applies the follower test to Pages alone:
| Account | Can it start a newsletter? | LinkedIn's rules (checked 4 Nov 2026) |
|---|---|---|
| Your personal profile | Yes, all members | Up to five newsletters at a time. After creating or deleting one, wait two weeks before creating another |
| A company Page | Only after meeting the criteria, which make it eligible to be evaluated | More than 150 followers and/or connections, recent original content of any type, and a good standing record under LinkedIn's Professional Community Policies. A super or content admin creates it |
| A Showcase Page | Yes, LinkedIn's Page newsletter help mentions one; it doesn't say whether the Page criteria apply | Its newsletter isn't linked to the parent Page |
Each newsletter can have unlimited editions and gets its own newsletter page (for a Page newsletter, separate from the Page itself), which anyone can view without logging in. Publish from the account your buyers already follow; our comparison of a personal profile and a company page explains why we'd pick the founder's profile for most small teams.
How do I create a newsletter on LinkedIn?
Use a computer. LinkedIn's article help page, updated two months before our check, says writing articles isn't available on the LinkedIn mobile app, and each newsletter edition is an article. These steps come from LinkedIn's Manage a newsletter on LinkedIn page, last updated a year ago, and the article help page:
Open the publishing tool
Click Write article at the top of your homepage. If you're a super or content admin of a Page, choose which account to publish as and click Next.
Create the newsletter
Click the Manage dropdown near the upper right and select Create newsletter. Add a newsletter title, a description, how often you want to publish, and an optional image or logo, then click Done. LinkedIn says to avoid emojis in the title.
Write the first edition
Check that the newsletter's title shows near the upper right; if it doesn't, pick the newsletter from the Manage dropdown. Add a cover image, a title and the text, then open Manage, then Settings, to set the article URL, SEO title and SEO description.
Publish and share it
Click Next, then Publish. In the pop-up, say what this edition is about, ask readers a question or @mention people, then click Post to share it in the feed. To publish later, use the Clock icon next to Publish.
For a Page newsletter
In the Page's super or content admin view, click Create in the left menu, then Create a newsletter. Enter the title, how often you'll publish and a description, upload an image and click Done. If the option is missing, LinkedIn says the Page may not meet the access criteria yet (Create a LinkedIn Page newsletter).
By default, LinkedIn invites your connections and followers by notification to subscribe when the first edition is published; a Page newsletter invites the Page's followers. After launch, LinkedIn's newsletters overview says a member who starts following you gets an automatic notification inviting them to subscribe, and anyone who subscribes also starts following you. If you need to change an edition you have scheduled, one reply in a February 2026 r/linkedin thread said deleting the scheduled post moves the article back to your drafts, where it can be edited. The article editor itself is covered in our guide to writing an article on LinkedIn.
What should you set up before the first edition?
Get these right before you click Publish, because the first edition is the one that goes out with the launch invite. The sizes and wording rules come from LinkedIn's newsletter best practices, last updated three years ago, its SEO settings page and, for the emoji rule, the Manage a newsletter page; the last two items are our suggestions.
- Name: a clear theme your audience understands, with no emojis. A sample: Northwind Freight Notes, for a made-up logistics company.
- Logo: 300 x 300 pixels recommended.
- Cover for each edition: 1920 x 1080 pixels recommended. LinkedIn suggests avoiding clipart and generic stock images, and says images with faces and people tend to resonate more.
- SEO title and description: an SEO title over 60 characters is truncated; for the description LinkedIn suggests keywords, a summary and 140 to 160 characters.
- Profile button: change Connect to Follow, so people who view your profile can follow your activity.
- Cadence: pick one you can keep. LinkedIn's advice is to maintain the publishing cadence you chose.
- Audience first (our suggestion): the launch invite goes to your connections and followers, so more of them means a bigger first send. Our guide to the first 1,000 LinkedIn followers covers how to get there.
- Two editions in the bank (our suggestion): draft editions two and three before you publish the first.
Our arithmetic on cadence: weekly is 52 editions a year, every two weeks 26, and monthly 12. At an assumed three hours an edition, that is 156, 78 or 36 hours a year. For a founder writing alone, every two weeks is where we would start.
Are LinkedIn newsletters worth it?
For a small B2B team, yes, as a way to stay in front of buyers between purchases, with one catch: the list lives inside LinkedIn. How it compares with the other homes for a long piece, from LinkedIn's help pages and the vendors' own pages, checked 4 November 2026; the last column is our view.
| Format | Who hears about each new piece | Do you get email addresses? | Best for (our view) |
|---|---|---|---|
| Feed post | Whoever LinkedIn shows it to in the feed | No | Short takes, up to 3,000 characters, per LinkedIn's posting help |
| Standalone article | No subscribers; LinkedIn says articles may be distributed to your connections and beyond | No | One long guide you will link to for years |
| LinkedIn newsletter | Every subscriber, by push, in-app or email notification | Not that we found. You see each subscriber's name, photo, job title and headline, subject to their settings, and the analytics page lists new subscribers, but the help pages we checked describe no export of email addresses | A regular piece for an audience already on LinkedIn |
| Your own email list | Every subscriber, by email | Yes. Substack's own page says you own your subscriber list | A list you keep whatever LinkedIn changes. Kit's free plan covers up to 10,000 subscribers |
Threads on r/linkedin in 2026 show both sides. In an October 2026 thread, an author reported more than 2,000 subscribers in the first 24 hours, then said about 80% of them came from their existing network. One commenter replied that the launch invite probably explained most of it, adding: "I'd treat edition three or four as the real test."
The risk shows in two other threads. In one from 2 October 2026, several newsletter authors reported email open rates falling to 0% in early October. One said subscribers had confirmed receiving the email, which suggests a reporting fault, and another said that after reporting it they were told engineering was working on it. In a February 2026 thread, the person running a company's daily newsletter said the emails had suddenly stopped arriving. These are members' reports, but they show the risk of having readers only on LinkedIn.
So end every edition with one line inviting readers to join an email list you run. Once they are on it, a referral program can grow it; our breakdown of Morning Brew's newsletter referral program has the numbers.
What is the 95-5 rule, and why does it suit a newsletter?
The 95-5 rule says 95% of your potential buyers aren't ready to buy today. It comes from the LinkedIn B2B Institute. On LinkedIn's 95-5 Rule page, Ty Heath, Director, Market Engagement, writes that these buyers are out of the market now but will be in it sometime in the future. Heath cites joint research with the Ehrenberg-Bass Institute, for example that 80% of companies change banking services once every 5 years, and advises investing in lead generation for the 5% who are buying, and far more in brand advertising that reaches the whole category.
Our arithmetic shows why a newsletter fits. If a company switches supplier once every five years and spends about three months choosing, it is shopping in one quarter out of 20: 5% of the time. Take a sample company, Northwind Ltd, with 400 newsletter subscribers who fit its buyer profile. In a given quarter about 20 of them (5% of 400) may be looking. The other 380 aren't buying yet, and an edition every two weeks notifies them six or seven times a quarter (13 weeks ÷ 2 = 6.5), so Northwind's name is recent when their turn comes.
That is also why opens are the wrong scoreboard. Count replies, calls booked and deals where the buyer mentions the newsletter. To plan topics that stay useful for months, try our content matrix for LinkedIn topics.
How do you measure a LinkedIn newsletter?
Open the analytics from your profile. On desktop, click Me, then View Profile, scroll to Activity, click Newsletter, choose the newsletter and click View analytics; the mobile path is the same from your profile. LinkedIn's newsletter analytics page, updated a year before our check, gives you:
- Article views: the times a member clicked an edition to read it on the article page or in the newsletter email. Views from organisations aren't included.
- New subscribers over a date range from 7 to 365 days, and a list of your newest subscribers with a button to follow, connect with or message each one.
- Subscriber demographics by job title, company, company size, seniority and location, covering all your subscribers.
- Impressions of your editions and engagements on the posts containing them, for editions posted within two years.
- Email sends and email open rate on each edition's own analytics; LinkedIn's post analytics page calls the open rate an estimate that may not be precise.
The percentage under each trend compares your date range with the one before it. LinkedIn's own example: 15 article views in the past seven days against 10 the week before shows as a 50% increase, because (15 − 10) ÷ 10 = 0.5. Read email numbers with care: the FAQ says a subscriber who gets an in-app or push notification shouldn't expect an email for the same edition as well, so email sends don't count everyone you reached.
Once a month, check the top job titles among your subscribers. If they are your buyers, the newsletter is reaching the 95%. Then work through the new subscribers list: someone who chose to subscribe is a warmer contact than a cold search result.
A template for each newsletter edition
Our template for a small B2B team: the same sections every time, so readers know what they will get.
LinkedIn's best practices back the feed post: add a few lines of commentary or a question when you share an edition, and ask members to subscribe. If the posts between editions are where your week goes, Siela's Social Media agent posts on LinkedIn in your voice on the cadence you set, and can show you every post first.
Frequently asked questions
Are LinkedIn newsletters still a thing?
Yes. LinkedIn's newsletter FAQ was updated eight months before we checked on 4 November 2026, and an r/linkedin thread from October 2026 shows an author launching a new one. The newest LinkedIn-wide figures we found are from a June 2024 LinkedIn announcement: more than 184,000 newsletters, with 59% more people publishing newsletter articles and 47% more engagement on newsletters than a year earlier.
Do LinkedIn newsletter subscribers get an email?
Not always. LinkedIn sends push, in-app and email notifications for each edition, but its FAQ says members with several notification types switched on won't get duplicates, so someone who sees an in-app or push notification shouldn't expect an email as well. Subscribers can also unsubscribe from the emails and stay subscribed to the newsletter in their LinkedIn feed.
What is the difference between following and subscribing on LinkedIn?
Following a person or company brings you some notifications about their content, without automatically subscribing you to their newsletter. Subscribing notifies you about every edition. LinkedIn's FAQ says a subscriber won't necessarily follow the author's other content, though its newsletters overview says subscribing also starts following the author, and new followers get an automatic invitation to subscribe.
How many newsletters can you have on LinkedIn?
Up to five at a time, as yourself or as a Page, each with an unlimited number of editions, according to LinkedIn's help pages checked on 4 November 2026. After creating or deleting a newsletter you must wait two weeks before creating another, so edit the title, description, frequency or logo of an existing one instead of deleting it and starting again.
Can I write a LinkedIn newsletter on my phone?
Not in the app. LinkedIn's help page on writing and publishing articles, updated two months before our check, says the feature isn't available on the LinkedIn mobile app, and newsletter editions are articles. Readers can still subscribe and read on their phones, and you can open your newsletter analytics from your profile in the app.
What is the difference between a LinkedIn article and a newsletter?
An article is a single long piece; a newsletter is a series of articles that members subscribe to. LinkedIn says articles may be distributed to your connections and beyond, while each newsletter edition also notifies every subscriber. Both are written in the same publishing tool, where the dropdown next to your name lets you publish an individual article or an edition of your newsletter.
Sources
- LinkedIn Help: Newsletters on LinkedIn FAQ (checked 4 Nov 2026)
- LinkedIn article: Am I Eligible For A Linkedin Newsletter? (published 18 Apr 2022)
- LinkedIn Help: LinkedIn Newsletter access criteria (checked 4 Nov 2026)
- LinkedIn Help: Manage a newsletter on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Create a LinkedIn Page newsletter (checked 4 Nov 2026)
- LinkedIn Help: Newsletter Page on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Write and publish articles on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Newsletters (checked 4 Nov 2026)
- r/linkedin: Edit scheduled newsletter? (posted 4 Feb 2026; checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Newsletters best practices (checked 4 Nov 2026)
- LinkedIn Help: SEO settings for articles or Newsletters published on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Post and share updates (checked 4 Nov 2026)
- LinkedIn Help: Difference between posts, articles, reposts, and newsletters (checked 4 Nov 2026)
- Substack: Get paid directly by your subscribers (checked 4 Nov 2026)
- Kit: Pricing and plans (checked 4 Nov 2026)
- r/linkedin: I launched my LinkedIn newsletter and gained 2,000+ subscribers in 24 hours (posted 17 Oct 2026; checked 4 Nov 2026)
- r/linkedin: LinkedIn newsletter no longer sending email notifications to subscribers (posted 2 Oct 2026; checked 4 Nov 2026)
- r/linkedin: Linkedin Newsletter not sending emails (posted 2 Feb 2026; checked 4 Nov 2026)
- LinkedIn Marketing Solutions: 95-5 Rule (Ty Heath) (checked 4 Nov 2026)
- LinkedIn Help: Newsletter analytics (checked 4 Nov 2026)
- LinkedIn Help: Post analytics for your content (checked 4 Nov 2026)
- LinkedIn: Expanded Access to Newsletters and More Tools to Grow Your Voice on LinkedIn (published 13 Jun 2024)