How do you post a video on LinkedIn?
Use Start a post and the media icon on desktop, or Post and Media on a phone. LinkedIn's Post and share updates help page, updated four weeks before we checked on 4 November 2026, starts from Start a post and an Add media icon. Its older Share videos on LinkedIn page, last updated two years ago, starts from a Video icon. Use whichever your screen shows.
Open the post window
Click Start a post at the top of your homepage, then the Add media icon, and pick the file. On the older page the route is the Video icon, then Upload from computer, and you can also drag and drop or paste a video into the share box.
Add a thumbnail and captions
After the upload, select Video thumbnail to add your own cover image, and Captions for auto captions or a caption file, then click Next. The help page lists the thumbnail in its desktop steps only.
Choose the audience, write, post
In the dropdown next to your name, set who can see the post (Anyone, Connections only or a Group) and who can comment (Anyone, Connections only or Off). Add up to 3,000 characters of text and click Post, or click the Clock icon to schedule it.
On a phone
Tap Post in the navigation bar, then the Media icon, and record or choose a video. Trim it with the scissors icon, add stickers or text, and tap Captions. Tap Next, set the audience with the Anyone dropdown, add text and tap Post. Page admins can tap their name to post as the Page.
As a Page admin
In the Page's super or content admin view, click Page posts in the left menu, then Start a post and the Pencil icon to upload the video. Add your own captions or turn on automatic ones, choose Anyone or Targeted Audience, and click Post. On mobile the path is Dashboard, Page posts, then Post, and the audience stays at Anyone (Post as your LinkedIn Page).
Three limits from LinkedIn's video FAQ: one video per post, no animated GIFs, and no posting straight into the full-screen video feed. Its full-screen vertical video page says any video you post may be eligible to appear there. LinkedIn's scheduling help allows 10 minutes to 3 months ahead, and its Page scheduling help an hour to three months. Our guide to scheduling a LinkedIn post covers changing one later.
What size and aspect ratio should a LinkedIn video be?
LinkedIn accepts any shape from 1:2.4 (tall) to 2.4:1 (wide). The help pages for posts that we checked give only that range (4 November 2026), but its video ad specifications, updated three months before our check, call 4:5 vertical the recommended ratio. Limits for a post, from the Share videos page and LinkedIn's video sharing troubleshooting page:
| Spec | Limit for a LinkedIn video post |
|---|---|
| File size | 75 KB to 5 GB |
| Length | 3 seconds from desktop or 2 seconds from the mobile app, up to 15 minutes |
| Resolution | 256 x 144 to 4096 x 2304 pixels |
| Aspect ratio | 1:2.4 to 2.4:1 |
| Frame rate | 10 to 60 fps |
| Bit rate | 192 Kbps to 30 Mbps |
| File types | MP4, MOV, AVI, WEBM, MKV, WMV, three MPEG types, VC1, DVVIDEO, QTRLE and TSCC2, on desktop, iOS and Android. ProRes may upload but won't process. |
Pick the shape by where people watch. The pixel sizes sit inside LinkedIn's ranges; the last column is our suggestion.
| Shape | Export at | What LinkedIn's pages say | When we'd use it |
|---|---|---|---|
| 4:5 vertical | 1080 x 1350 | The ad specs' recommended ratio, with 1080 x 1350 as the maximum | Talking-head clips that may later run as ads |
| 9:16 vertical | 1080 x 1920 | The ad specs' 9:16 maximum. LinkedIn's full-screen player help says the ideal size depends on various factors, including the size of the viewer's device, and uploaded videos with a larger aspect ratio may be cropped on the sides and at the top and bottom | Phone-first clips, text away from the edges |
| 1:1 square | 1080 x 1080 | The ad specs allow 360 x 360 to 1920 x 1920 | On-screen text that must look the same everywhere |
| 16:9 horizontal | 1920 x 1080 | The ad specs' recommended horizontal size. Wider videos may be fitted to the full-screen player | Screen recordings and demos with small text |
A worked example on file size: megabytes are roughly bit rate in Mbps × seconds ÷ 8. A 90-second clip at 12 Mbps is 12 × 90 ÷ 8 = 135 MB. A full 15 minutes at LinkedIn's 30 Mbps ceiling is 30 × 900 ÷ 8 = 3,375 MB, about 3.4 GB, taking 1 GB as 1,000 MB. So a file under 15 minutes that is over 5 GB averages more than 5,000 × 8 ÷ 900 = 44 Mbps, past the limit: export it again at a lower bit rate instead of cutting it.
Keep key elements, text and logos away from the edges (LinkedIn's safe zones) so its interface doesn't cover them. Don't apply LinkedIn's video specifications for Pages, with their 10-minute maximum and no MOV files, to posts: they cover a Page's own video, such as the main one on its Life tab. Image and document sizes are in our guide to LinkedIn post sizes and dimensions.
Does LinkedIn add captions to videos?
Yes, when you switch auto captions on. LinkedIn's auto captions help page says they are available for all members and Pages, in English, Spanish, Portuguese, French, German, Italian, Indonesian, Turkish, Arabic and Dutch. Its autoplay settings page says some videos play automatically without sound as people scroll.
- Desktop: after selecting the video, switch on Add auto captions, plus Review captions before viewers can see them to check the text first, then click Done. A banner under the post says when captions are added or ready to review. To fix a word later, click More on the post, then Edit captions.
- iPhone and Android: after selecting the video, tap the Captions icon at the bottom of the screen, use the same two switches, then tap Next.
- Your own caption file: LinkedIn's closed captions page, last updated five years ago, describes attaching an SRT (SubRip) file on desktop, through Edit and then Select Caption.
- Scheduled videos: auto captions can be reviewed only after the video is posted, and may take a while to appear.
Put the video's key line in the post text too, for anyone who never presses play. Our post on LinkedIn posts that answer in the feed shows that structure.
Why can't I upload a video to LinkedIn?
Check the file first, then the phone: LinkedIn's help covers unsupported file types, the size and length limits, and iPhone uploads that stall. Fixes from LinkedIn's troubleshooting and post editing pages, checked 4 November 2026:
| What happens | What LinkedIn's help says |
|---|---|
| The video uploads but never finishes processing | ProRes files may upload but can't process. MP4 and MOV are supported on desktop, iOS and Android. |
| An error appears when you add the file | Unsupported file types can't be uploaded. Check the type, the size (75 KB to 5 GB) and the length (up to 15 minutes). |
| The upload stalls on an iPhone | Stay in the LinkedIn app until the upload completes; once processing starts you can switch apps. Android uploads carry on in the background. |
| The video won't load from an iPhone | Videos stored on iCloud aren't supported in the mobile app. Move the file to your phone's local memory first. |
| You posted the wrong cut | Only a post's text can be edited. Delete the post and create a new one. |
Even a file that seems fine can fail to upload, going by the two r/linkedin threads we read. In a September 2026 thread titled Can't upload any media, members said image and PDF uploads failed on desktop while the mobile app worked, and two said it later fixed itself; one wrote: "For me it solved after 20+ hours." In a July 2025 thread, a company page uploaded the 113.4 MB first video in a series, but the 31.3 MB second one failed on every network and device the poster tried; one reply suggested running it through HandBrake, a video compression tool. These are a few members' reports. Our order of fixes: try the other device, export again at a lower bit rate, then wait a day.
Is it a good idea to post videos on LinkedIn?
For a company Page, video beats text and single images on engagement, though views per video fell in 2025. Socialinsider's 2026 LinkedIn benchmarks (first published 16 March 2026, with Q3 2026 figures when we checked on 4 November 2026) cover about 2.45 million organic posts from roughly 26,000 company pages, and measure engagement rate as reactions, comments and shares divided by impressions:
| Post format | Average engagement rate, Q3 2026 |
|---|---|
| Native documents | 6.40% |
| Multi-image | 6.40% |
| Video | 5.25% |
| Image | 4.70% |
| Poll | 3.60% |
| Text | 3.50% |
| Link | 2.50% |
The same report says views per video fell at every page size in 2025, by an average of 36% year on year, and puts pages with 1,000 to 5,000 followers at 155 views per video, down from 190. Those are LinkedIn's own view counts, for company pages only. Our comparison of a personal profile and a company page covers which one to post from.
LinkedIn's video visibility page, updated six months before our check, says that if a creator consistently publishes videos that get strong negative feedback, their videos may be shown less often to members who don't already follow them, and that the process is designed to be temporary, not permanent. It says video quality typically includes videos that are clear and easy to understand, professional in tone, relevant to the intended audience, and helpful or actionable. Its video FAQ suggests your view on news stories, an insider look at an industry event, or a new product your startup just launched.
LinkedIn's tips for video ads also say to show the most impactful content in the first 10 seconds. For opening lines, borrow from our LinkedIn hook examples. For topics, use our list of LinkedIn post ideas for founders.
How do you read LinkedIn video analytics?
On desktop, click Me, then Posts & Activity under Manage, open the Videos tab and click View analytics under the video. On mobile, tap your profile photo twice, then See all activity in the Articles & activity section, and tap Analytics under the video in the Posts tab. Those routes come from the older video analytics page below, last updated two years before our check. LinkedIn's post analytics page, updated two months before our check, defines the three video numbers:
- Video views: the times your video was watched for two or more continuous seconds, including replays.
- Watch time: the total time your video was viewed.
- Average watch time: watch time divided by views.
LinkedIn's older video analytics page says more than 2 seconds, and keeps video analytics for up to 400 days where the newer page says 365, so note your numbers within a year. It adds that viewer demographics appear after at least 25 post impressions, and that videos shared only with connections or in Groups get no video analytics; the newer page says only their demographic data is unavailable. The newer post analytics page adds that your own views count too.
A worked example with made-up numbers: a 60-second demo gets 400 views and 100 minutes of watch time. Average watch time is 100 × 60 ÷ 400 = 15 seconds, a quarter of the video. If the key moment comes at 0:40, many viewers probably never see it: move it into the first 10 seconds and compare the next average. Views include replays, and the autoplay page says videos under 30 seconds have no auto-loop switch, so judge short clips by average watch time against length.
Frequently asked questions
How long can a LinkedIn video be?
Up to 15 minutes for a video post, according to LinkedIn's help pages checked on 4 November 2026, and at least 3 seconds from a computer or 2 seconds from the mobile app. Video ads follow other rules: LinkedIn allows 3 seconds to 30 minutes and recommends 15 to 30 seconds, so an ad can qualify for all possible placements across the LinkedIn feed and the Audience Network.
Can I edit a LinkedIn video after posting?
You can edit the post's text, and the word Edited then appears next to it. The video itself can't be swapped: LinkedIn says to delete the post and create a new one. On a Page, LinkedIn warns that deleting a post loses its likes, comments and shares. Auto captions are the exception, since the More menu on the post has an Edit captions option.
Can I schedule a video post on LinkedIn?
Yes. Add the video, then click or tap the Clock icon in the post window and pick a time between 10 minutes and 3 months away, or an hour to three months for a Page post. LinkedIn converts the time to UTC from your device's time zone setting. If you use auto captions, review them after the video goes live, because LinkedIn says they aren't ready to review before then.
How do I get a video from a LinkedIn post?
For your own videos, use Download your data on a computer: Me, Settings & Privacy, Data Privacy, Download your data, then Request archive. Its Rich Media file, available within 10 minutes, has URL links to the photos, videos and documents you've shared, and the download stays available for 72 hours. For another member's video, the mobile full-screen player has Save and Share icons, but the help pages we checked describe no download of the file, so ask the creator.
Do LinkedIn videos play automatically?
Some do, without sound, as people scroll. Each viewer controls it: on desktop under Settings & Privacy, Account preferences, Autoplay videos, and in the app with a choice of never, Wi-Fi only, or mobile data and Wi-Fi. LinkedIn says there is no switch to stop videos under 30 seconds from looping, one more reason to add captions and put the point first.
Sources
- LinkedIn Help: Post and share updates (checked 4 Nov 2026)
- LinkedIn Help: Share videos on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Post as your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Share a video on LinkedIn FAQ (checked 4 Nov 2026)
- LinkedIn Help: Full-screen vertical video on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Schedule posts (checked 4 Nov 2026)
- LinkedIn Marketing Solutions Help: Video ads advertising specifications (checked 4 Nov 2026)
- LinkedIn Help: Video sharing troubleshooting (checked 4 Nov 2026)
- LinkedIn Help: Video specifications for your LinkedIn Pages and Career Pages (checked 4 Nov 2026)
- LinkedIn Help: Auto captions for videos on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Manage video autoplay settings (checked 4 Nov 2026)
- LinkedIn Help: Add closed captions to videos on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Edit a shared post (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Page posts FAQ (checked 4 Nov 2026)
- r/linkedin: Can't upload any media "error occurred try again" (posted 1 Sep 2026; checked 4 Nov 2026)
- r/linkedin: Video won't upload onto our company page and I have tried every stupid thing (posted 26 Jul 2025; checked 4 Nov 2026)
- Socialinsider: 2026 LinkedIn Benchmarks (published 16 Mar 2026; checked 4 Nov 2026)
- LinkedIn Help: Video visibility and quality on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Post analytics for your content (checked 4 Nov 2026)
- LinkedIn Help: View analytics for your videos (checked 4 Nov 2026)
- LinkedIn Help: Download your data (checked 4 Nov 2026)
- LinkedIn Help: Scheduled posts for LinkedIn Pages (checked 4 Nov 2026)