How do you schedule a post on LinkedIn?
Use the clock icon in LinkedIn's post box. The steps below come from LinkedIn's Schedule posts help page, shown as last updated four weeks before we checked it on 4 November 2026. It gives one set of steps for desktop and one for the mobile app, with no separate iOS and Android versions.
Start the post
Click Start a post at the top of your LinkedIn homepage and write in the What do you want to talk about? field.
Click the clock icon
It sits along the bottom of the Create a post window. The help page puts it in the lower-right corner in one step and the lower-left in another, so check both corners if you can't see it.
Pick the date and time
Choose a 30-minute slot from the dropdown or type an exact time. It has to be between 10 minutes and 3 months from now.
Click Next, then Schedule
The date and time appear above the post so you can check them. After you click Schedule, a confirmation pops up in the lower left of the page.
Do the same in the app
Tap Post in the navigation bar, write in the Share your thoughts... field, tap the clock icon in the upper-right corner, choose the date and time, tap Next, then tap Schedule.
To see your queue, click Start a post, then the clock icon, then View all scheduled posts; a badge on the clock shows how many are waiting. LinkedIn won't schedule events or jobs from a profile. For a post you'll publish by hand, LinkedIn's draft help says to click Cancel while writing and choose Save as draft. Drafts sync across supported devices, so you can publish from your phone.
How do you schedule a post for a LinkedIn company Page?
Go to the Page's super admin or content admin view, click Page posts in the left menu, click Start a post, then the clock icon in the lower right. Choose the time, click Next, finish the post and click Schedule. In the app, open the admin view, tap Dashboard in the upper-left corner, choose Page posts, tap Post, then the clock icon in the upper-right corner. Those steps come from LinkedIn's Schedule a LinkedIn Page post help, and only super admins and content admins can do it. How the rules compare with a personal profile, per LinkedIn's help pages checked 4 November 2026:
| Rule | Personal profile | Company Page |
|---|---|---|
| Earliest time | 10 minutes from now | An hour from now |
| Latest time | 3 months ahead | 3 months ahead |
| Which clock it uses | Converted to UTC from your device's time zone setting | Based on your location |
| Can't be scheduled | Events and jobs | Events, multiple photos, reshares, polls, jobs and service posts |
| Who manages the queue | You | Any super or content admin, including posts other admins scheduled |
Two Page rules from LinkedIn's Scheduled posts for LinkedIn Pages page matter before you share the queue. If an admin is removed from the Page, their scheduled posts move to the admin who removed them. And you can't promote a scheduled post with Campaign Manager's Browse existing content option until it has been published. If the Page post you planned has several photos, our LinkedIn carousel guide compares multi-photo posts with document posts.
What time should you schedule a LinkedIn post for?
Schedule for your buyers' local time, not yours. Sprout Social's own analysis of nearly 2 billion engagements across 307,000 profiles on six networks, from November 2025 to February 2026, puts LinkedIn's strongest windows at Tuesday 11 a.m. to 5 p.m., Wednesday 11 a.m. to 4 p.m. and Thursday 1 to 5 p.m. The Sprout Social study lists every time in the audience's local time. Our guide to the best time to post on LinkedIn compares it with other studies.
Worked example (ours). A founder in Bengaluru sells to US teams on both coasts. India Standard Time is UTC+5:30 all year. US daylight saving time ended on 1 November 2026, according to NIST, so New York is on Eastern Standard Time (UTC-5) and San Francisco on Pacific Standard Time (UTC-8).
| Goal | Buyer's time | UTC | What you enter in Bengaluru |
|---|---|---|---|
| New York only | Tue 11:00 a.m. | 16:00 | Tue 9:30 p.m. |
| San Francisco only | Tue 11:00 a.m. | 19:00 | Wed 12:30 a.m. |
| Both coasts in one post | Tue 2:00 p.m. in New York, 11:00 a.m. in San Francisco | 19:00 | Wed 12:30 a.m. |
The arithmetic: New York 11:00 + 5 hours = 16:00 UTC, + 5:30 = 21:30 in Bengaluru. San Francisco 11:00 + 8 hours = 19:00 UTC, + 5:30 = 24:30, which is 12:30 a.m. the next day. So the one post that lands inside Sprout's Tuesday window on both coasts goes into LinkedIn's scheduler as Wednesday, 12:30 a.m. From the second Sunday of March (14 March 2027), when NIST's rule restarts US daylight saving time, each Bengaluru time moves an hour earlier: the two-coast post goes in as Tuesday, 11:30 p.m. LinkedIn converts profile posts using your device's time zone, so check that setting before you queue a month of posts, and again after travel.
Can you change a scheduled post on LinkedIn?
Yes, any time before it publishes. On a profile, open the queue (Start a post, the clock icon, View all scheduled posts), click the More icon on the post and choose Modify schedule or Edit post. The Delete icon next to the post removes it once you confirm. The app works the same way, with View all in place of View all scheduled posts.
On a Page, LinkedIn's edit help for scheduled Page posts says admins can change the content, the visibility, who can comment and the brand partnership label. Admins can also pick Post now to publish straight away. LinkedIn's delete help says a deleted scheduled post can't be recovered, and suggests rescheduling instead when only the time is wrong.
Fix images before the post goes out. Once a Page post is live, LinkedIn's Page posts FAQ says edits are limited to text, URLs, mentions and hashtags.
What is the best LinkedIn post scheduler?
For one profile and one Page, LinkedIn's own scheduler covers the basics for free. Another tool earns its place when you want one calendar for several accounts, which Buffer's Free plan offers for up to 3 channels, or a first comment queued with the post, which Buffer keeps for paid plans. Prices are as each vendor's page showed them on 4 November 2026.
| Tool | Price shown | Useful for LinkedIn | Check first |
|---|---|---|---|
| LinkedIn's scheduler | Free. | Profile and Pages, up to 3 months ahead. | No polls, multi-photo posts or reshares from a Page. |
| Buffer | Free plan for up to 3 channels. Essentials is $5 a month per channel, $60 billed yearly. | PDF document posts from the web app, and first-comment scheduling on paid plans. | The Free plan holds 10 scheduled posts per channel at a time. Only a Page super admin can connect a Page. |
| Hootsuite | Standard from $99 per user a month, with prices shown on annual billing. 14-day free trial. | Up to 10 social accounts on Standard. | Trial accounts have a daily limit of 10 to 20 posts per organisation, depending on plan. |
| Taplio | Plans from $39 a month, billed monthly. 7-day free trial. | Calls itself an AI coach for LinkedIn growth, with ideas, post writing and scheduling. | The paid plan starts after 7 days, or as soon as you hit the trial's AI limit. Starter, at $39, has limited AI use; Growth, at $69 a month, adds AI post writing. |
| Siela LinkedIn Presence | No plans or seats: you add credit, $50 to $2,000 at a time. Every new account gets $10 of free credit once, after onboarding. | Writes and posts in your voice at the cadence you set, from an account you signed in to yourself. | Set each account to show you every post first or to post without asking. |
Worked example (ours). A founder posts three times a week on their profile and once a week on the company Page. Buffer's LinkedIn help says a profile and a Page are separate channels, each billed as one. On the Free plan, 10 queued posts divided by 3 a week is just over three weeks of profile posts in the queue at once. Essentials costs 2 x $60 = $120 a year. Hootsuite Standard for one user is 12 x $99 = $1,188 a year. Taplio's entry price is 12 x $39 = $468 a year. LinkedIn's own scheduler costs $0 and takes posts up to three months, or about 13 weeks, ahead: 13 x 3 = 39 profile posts.
Why are my scheduled posts not working on LinkedIn?
Start with the post type, the time window and your Page role, which LinkedIn's help pages cover. Find what you see in the first column:
| What you see | Likely cause | What to do |
|---|---|---|
| No way to schedule the post | It is a type LinkedIn won't schedule: events or jobs on a profile, and also polls, multiple photos, reshares and service posts on a Page | Post it live at the time you wanted, or change the format |
| Your time won't save | Less than 10 minutes away on a profile, less than an hour on a Page, or more than 3 months out | Pick a time inside the window |
| It went out at the wrong hour | On a profile, your device's time zone setting, which LinkedIn uses to convert the time; Page times are based on your location | Fix the setting, then use Modify schedule on the rest of the queue |
| You can't schedule for the Page | You aren't a super admin or content admin | Ask a super admin to change your role |
| A Page post shows an error | Media that misses LinkedIn's specifications, more than 40 mentions, or hashtags that break its content guidelines, according to its Page post troubleshooting page | Fix that item and schedule again |
| Cannot display preview on a link | The same page says this may be the landing page's SSL certificate | Check the certificate on the page you link to |
| The queue looks jumbled or blank in the app | An August 2026 r/linkedin post reported this; the posts showed normally in a Windows browser | Check and edit the queue on desktop |
| A tool's post never published | Buffer's help says posts won't publish while a LinkedIn channel is unauthorised, and only a super admin can refresh a Page | Refresh the connection in the tool |
Then there is reach. LinkedIn's scheduling help pages don't say scheduled posts lose reach; the Page versions say a regular posting schedule can increase it (checked 4 November 2026). Practitioners argue about it. In a March 2026 r/linkedin thread with about 20 comments, the poster saw lower reach on posts queued days ahead in LinkedIn's own scheduler. Several replies reported no drop, one after scheduling up to five days out, and others blamed being offline when the first comments arrived. An October 2026 thread split the same way, and one commenter warned that "Impressions swing a lot day to day", so a few posts can look like a pattern. That is a few people's experience, not a test.
What LinkedIn does say, on its Post and share updates page, is that if it detects "excessive post creation that indicates inauthentic activity, or the use of an automation tool," it may limit those posts' visibility. Our guide to what LinkedIn allows and what gets accounts restricted explains where that line sits. In practice, put a 20-minute block in your calendar when each post goes out, so you are there for the first comments.
A 40-minute weekly routine for scheduling LinkedIn posts
Our suggested routine takes about 40 minutes on a Friday, plus the reply blocks. Copy this checklist into your calendar:
For raw material, our list of LinkedIn post ideas for founders shows where to look in your own week. To decide how many slots to fill, see our guide to how often a busy founder should post. Keep the weekly Page slot: LinkedIn's Page posts FAQ says Pages that post weekly have over five times more followers, growing seven times faster, than Pages that post monthly. LinkedIn gives no method or date for that figure.
Frequently asked questions
Can you schedule posts on LinkedIn for free?
Yes. Scheduling is built into LinkedIn's post box for personal profiles and company Pages, taking posts up to three months ahead, and LinkedIn's scheduling help names no paid plan you need for it (checked 4 November 2026). If you want a separate calendar, Buffer's Free plan connects up to three channels and holds 10 scheduled posts per channel at a time, with each slot freed up again once its post publishes.
How far in advance can you schedule a LinkedIn post?
Up to three months. The earliest slot is 10 minutes away from a personal profile and an hour away for a company Page, according to LinkedIn's help pages checked on 4 November 2026. You can choose a 30-minute slot or type an exact time, and LinkedIn shows the scheduled date and time above the post before you confirm it.
What is the 4-1-1 rule on LinkedIn?
A rule of thumb for how much self-promotion to mix in. Contently's 2012 explainer states it as four new pieces of content and one re-share for every self-serving update, and credits Andrew Davis of Tippingpoint Labs and Joe Pulizzi, founder of the Content Marketing Institute. In a queue of 12 posts a month that works out at two promotional posts, eight new pieces and two re-shares.
Can you schedule a LinkedIn poll?
Not from a company Page: LinkedIn's Page scheduling help lists polls among the post types it can't schedule. For a personal profile, LinkedIn's scheduling help names only events and jobs as unsupported, checked on 4 November 2026. If the clock icon isn't offered once you've added a poll, post it live at the time you planned instead.
Do scheduled LinkedIn posts get less reach?
LinkedIn's scheduling help doesn't say so, and the two r/linkedin threads we read disagree: some people report weaker posts when queued days ahead, others see no change. Several replies in the March thread, and one in the October thread, point to absence rather than the scheduler, since nobody is around to answer early comments. To test it, compare scheduled and live posts of the same type over several weeks by engagement rate, and be online after each one publishes.
Sources
- LinkedIn Help: Schedule posts (checked 4 Nov 2026)
- LinkedIn Help: Schedule a LinkedIn Page post (checked 4 Nov 2026)
- LinkedIn Help: Scheduled posts for LinkedIn Pages (checked 4 Nov 2026)
- LinkedIn Help: Edit a scheduled LinkedIn Page post (checked 4 Nov 2026)
- LinkedIn Help: Delete a scheduled LinkedIn Page post (checked 4 Nov 2026)
- LinkedIn Help: LinkedIn Page posts FAQ (checked 4 Nov 2026)
- LinkedIn Help: Post and share updates (checked 4 Nov 2026)
- LinkedIn Help: Save a post as a draft (checked 4 Nov 2026)
- LinkedIn Help: Troubleshoot posts on your LinkedIn Page (checked 4 Nov 2026)
- Sprout Social: Best times to post on LinkedIn in 2026 (updated March 2026) (checked 4 Nov 2026)
- NIST: Daylight Saving Time (checked 4 Nov 2026)
- Wikipedia: Indian Standard Time (checked 4 Nov 2026)
- Wikipedia: Eastern Time Zone (checked 4 Nov 2026)
- Wikipedia: Pacific Time Zone (checked 4 Nov 2026)
- Buffer: Pricing (checked 4 Nov 2026)
- Buffer Help Center: Using LinkedIn with Buffer (checked 4 Nov 2026)
- Hootsuite: Plans (checked 4 Nov 2026)
- Taplio: Pricing (checked 4 Nov 2026)
- r/linkedin: LinkedIn scheduling experiment: posts scheduled days later had lower reach (posted 9 Mar 2026; checked 4 Nov 2026)
- r/linkedin: Manually published Linkedin posts gets better impressions compared to scheduled posts (posted 12 Oct 2026; checked 4 Nov 2026)
- r/linkedin: Mobile app and scheduled posts (posted 4 Aug 2026; checked 4 Nov 2026)
- Contently: Should Your Social Media Strategy Follow The 4-1-1 Rule? (17 February 2012)