Free tool
LinkedIn engagement rate calculator.
Enter the numbers from a post's analytics to see its engagement rate, by impressions and by followers.
The short answer
LinkedIn engagement rate is the number of reactions, comments and reposts on a post, divided by its impressions, shown as a percentage. For example, 63 engagements on 4,200 impressions is 1.5%. Dividing by followers instead gives a second number, but impressions is fairer, because it only counts people who saw the post.
How to read the number
- Compare with your own posts first. Benchmarks vary widely by audience and method, so your own average is the most useful line to beat.
- Weigh comments above reactions. A comment takes more effort, and the people commenting are often the ones worth talking to.
- Don't chase the rate alone. A post that gets three replies from real buyers can be worth more than a viral one.
See also: what engagement rate means, with examples.
Questions
How do you calculate LinkedIn engagement rate?
Add reactions, comments and reposts, divide by impressions, and multiply by 100. Some people also count clicks if they have them.
Should I divide by impressions or followers?
Impressions, for most purposes, because it counts only people who saw the post. The follower-based number is easier to compare with accounts whose analytics you can't see.
Where do I find these numbers?
Open the analytics on your post in LinkedIn. It shows impressions, reactions, comments and reposts.
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