What it costs
Instantly pricing: outreach plans, bundles and credits.
What each plan costs, how many emails and contacts it covers, and why the lead database is a separate line.
The short answer
Instantly's outreach plans are Growth at $47 a month, Hypergrowth at $97 and Light Speed at $358, or $37.60, $77.60 and $286.30 a month billed yearly. Each one includes unlimited email accounts and warmup. Lead credits are sold separately, or together in bundles from $94 a month.
Instantly plans and prices
| Outreach plan | Paying monthly | Paying yearly (per month) | Included each month |
|---|---|---|---|
| Growth | $47 | $37.60 | 5,000 emails, 1,000 uploaded contacts |
| Hypergrowth | $97 | $77.60 | 100,000 to 125,000 emails (its page shows both), 25,000 contacts |
| Light Speed | $358 | $286.30 | 500,000 emails, 100,000 contacts |
| Enterprise | Custom | Custom | 500,000+ emails, 100,000+ contacts |
In US dollars, from Instantly's own pricing page on 1 November 2026. Prices change, so check before you buy. Source: Instantly pricing.
What's separate
- Leads aren't in the outreach price. Its database of 450M+ B2B leads runs on credits, from $47 a month for 1,500 credits.
- Bundles combine both. Starter is $94 a month (5,000 emails, 1,500 credits), Scale is $194 (100,000 emails, 5,000 credits) and Agency is $555 (500,000 emails, 10,000 credits). Each is about 10% less with its discount.
- Mailboxes cost extra. Unlimited accounts means you can connect as many as you like, but you still pay for the domains and mailboxes themselves.
Is it worth it?
Instantly is strong value if cold email is your main channel and you already know how to run it. It's an email tool first, so if your buyers answer on LinkedIn and X, look at what covers those channels too. See cold email software.
Siela AI works differently: no plans or seats. Every new account gets $10 of free credit, then you add credit from $50, and it doesn't expire. We make Siela, so weigh this page with that in mind. See how Siela's pricing works.
Questions
How much does Instantly cost?
Outreach plans are $47, $97 and $358 a month, or $37.60, $77.60 and $286.30 a month billed yearly.
Does Instantly include leads?
Not in the outreach plans. Lead credits are separate, or part of a bundle from $94 a month.
Does Instantly limit email accounts?
No. Every plan includes unlimited email accounts and warmup, with limits on emails sent and contacts uploaded.
Is there a free trial?
Its page says "Start free" and "No credit card required", but doesn't state a trial length.
Try it before you pay for seats.
Siela finds people with a reason to buy and starts the conversation on LinkedIn, X and email. Every new account starts with $10 of free credit.