What does a sales funnel builder do?
A sales funnel builder makes the pages a buyer moves through in order, such as an opt-in page, a sales page, a checkout and a thank-you page, and then follows up with the people who signed up. A website builder makes pages that stand alone; a funnel builder links them into steps and counts how many people move from one step to the next.
The vendors list the same core pieces in different words. ClickFunnels' pricing page lists sales funnels, a drag-and-drop editor, Smart Checkout, A/B testing and email automations. Systeme.io's plan comparison has rows for sales funnels, funnel steps, 1-click upsells, order bumps, evergreen webinars and a booking calendar. Most all-in-one tools also bundle courses, communities and an affiliate programme, because many of their buyers sell digital products.
That matters for a B2B team. Upsells, order bumps and course hosting help someone who sells a $49 product at checkout. A consultancy or software company that closes deals on a call mostly needs three things: a page that explains the offer, a form or booking step, and a follow-up sequence. Price the tools against that list, and don't pay for a course platform you won't use.
How much do sales funnel builders cost? Prices checked 5 Nov 2026
Entry plans run from $0 (Systeme.io's free plan) to $179 a month (Kajabi Basic billed monthly), and the entry-plan limit that varies most is contacts, from 500 on Kartra Essentials to unlimited on HighLevel Starter. Every figure below comes from the vendor's own pricing page on 5 November 2026; US dollars unless marked.
| Tool | Entry plan | Billed monthly | Billed annually | Free plan or trial | Entry plan limits worth knowing |
|---|---|---|---|---|---|
| Systeme.io | Free, then Startup | $0; Startup $17/mo | Startup $170/yr (two months free) | Free plan, no card | Free: 2,000 contacts, 3 sales funnels. Startup: 5,000 contacts, 10 funnels |
| ClickFunnels | Launch | $97/mo | $81/mo | Free trial; 30-day money-back guarantee | 10K contacts, 50K emails a month, 2 team members, 1 workspace |
| HighLevel | Starter | $97/mo | $970/yr | 14-day trial | Unlimited contacts and users, 3 sub-accounts; usage-based charges for email and SMS |
| Kartra | Essentials | $59/mo | $52/mo | 14-day trial; 30-day money-back guarantee | 500 contacts, 5 pages, 5% transaction fees |
| Kajabi | Basic | $179/mo | $143/mo | Free trial (length not shown); 30-day money-back guarantee | 2,500 contacts, 2 admin users, unlimited funnels and landing pages |
| Perspective | Base | €59/mo | €47/mo | 14-day trial | 2 live funnels, 100 generated leads included, then €0.25 per extra lead; net prices |
| FunnelKit | Plus (first plan with funnels) | Only a yearly price shown | $149.50/yr (shown as reduced from $299) | 14-day money-back guarantee | WordPress plugin for WooCommerce stores; 2 sites; introductory price, renewals at full price |
| Unbounce (landing pages) | Starter | $29/mo | $22/mo | 14-day trial, no card | 5 pages, traffic volume up to 500, 1 user |
Read the footnotes before comparing. HighLevel's pricing page marks email and SMS marketing, Conversation AI and calling with an asterisk: usage-based charges apply. Kartra charges 5% on sales on Essentials and 0% from Starter ($119 a month, or $99 billed annually), and moves you up a tier automatically, with a mid-cycle reconciliation fee, once your leads pass the plan's limit. Kajabi says processing fees apply, and its table adds a 2% fee on Basic for third-party payment providers other than PayPal. Perspective quotes net prices (in euros or US dollars, depending on where you view the page) and bills extra leads instead of stopping at the cap. FunnelKit's Basic plan ($99.50 a year) covers checkout but not funnels; sales funnels, one-click upsells and A/B testing start on Plus, and you run it on your own WordPress site.
Unbounce is a landing page builder, included because many B2B teams only need one tested page in front of a demo form. Its A/B testing starts on the Experiment plan at $149 a month, or $112 billed annually.
What does a year cost for a small B2B team? A worked example
For an example team of two with 4,000 contacts, the first year on annual billing ranges from $170 on Systeme.io to $2,388 on Kajabi, because the plan that holds 4,000 contacts differs by tool. The example team, Northwind Ltd, sells bookkeeping services to other businesses, has 4,000 people on its email list and wants one lead magnet funnel plus a booking step. Only plans that hold 4,000 contacts count, so Kartra and Kajabi move up a tier, their cheapest way to hold that many.
| Tool and plan | Why this plan | Year one, annual billing | Year one, monthly billing |
|---|---|---|---|
| Systeme.io Startup | Free plan stops at 2,000 contacts | $170 (annual price shown, equal to 10 × $17) | 12 × $17 = $204 |
| ClickFunnels Launch | 10K contacts covers it | $970 (12 × $97 less the $194 saving shown; displayed as $81/mo) | 12 × $97 = $1,164 |
| HighLevel Starter | Unlimited contacts | $970, plus usage charges | 12 × $97 = $1,164, plus usage charges |
| Kartra Growth | Starter stops at 2,500 contacts | 12 × $189 = $2,268 | 12 × $229 = $2,748 |
| Kajabi Growth | Basic includes 2,500 contacts; adding a 25,000-contact block ($125 a month) costs more than Growth | 12 × $199 = $2,388 | 12 × $249 = $2,988 |
Two things change the ranking. First, growth: if Northwind passes 5,000 contacts in month seven, Systeme.io's next tier is Webinar at $47 a month, so the monthly-billing year becomes 6 × $17 + 6 × $47 = $384, still under ClickFunnels. Second, what you would pay for anyway. ClickFunnels says its annual plan saves $194 a year, and HighLevel's annual price equals ten months of the monthly one, but only if you're sure in month one. Pay monthly for the first quarter, then switch once the funnel has paid for itself.
Which sales funnel builder fits which business?
Pick by what you sell and where the buyer arrives, then check the contact limit. The deciding facts below come from each pricing page.
| If you... | Look first at | The deciding fact |
|---|---|---|
| Want to start at $0 and sell a low-priced product or lead magnet | Systeme.io | Free plan with 2,000 contacts and 0% transaction fees |
| Run funnels for several clients | HighLevel or ClickFunnels | HighLevel Starter has 3 sub-accounts and unlimited contacts; ClickFunnels Scale has 5 workspaces |
| Sell courses or coaching as the main product | Kajabi or Kartra | Kajabi Basic includes 5 products and 1 community; Kartra Essentials includes 1 membership or course |
| Already run a WooCommerce store | FunnelKit | Priced per year and per number of sites, inside WordPress |
| Send paid social traffic to phones and want appointments | Perspective | Calls itself a mobile-first funnel builder; Base has 2 live funnels |
| Need one demo-request page you can A/B test | Unbounce | A landing page builder; testing starts on Experiment |
| Sell a B2B service that closes on a call, with a few dozen leads a month | Possibly no funnel builder | A clear page, a booking link and a CRM may cover it (next section) |
Do you need a funnel builder for B2B sales?
Not always at first. When each customer is worth thousands and the sale happens on a call, the steps that leak are often after the page: slow replies, back-and-forth about times and no-shows. Our guide to booking more sales meetings covers those fixes.
A simple B2B funnel has four steps: a page that names the problem and the result, one call to action, a booking step that shows real availability, and a short follow-up for people who don't book. Your existing website plus a booking link can do the first three. Buy a funnel builder when you're sending paid traffic to a single offer and need A/B testing, or when you sell something people can buy without talking to you. Our sister guide shows how to build a sales funnel step by step before you choose software.
Many small B2B teams also reach buyers first through outbound, so there's no landing page in the path at all. If that's you, the after-the-click part matters more than pages: Siela's built-in CRM has a visual pipeline and email sequences, and its booking pages check every connected calendar and send reminders.
Is a funnel builder a CRM?
Partly. Several funnel builders store every contact who comes through a funnel and show deals on a pipeline: HighLevel lists CRM and pipelines among its core features, ClickFunnels' comparison table has a CRM pipelines row, and Perspective's Base plan lists CRM, metrics and email. What they record well is what happened inside the funnel: who opted in, opened, booked or bought.
Before you use one as your only CRM, check in the trial whether it records people you contacted first, the companies they work for, and deals that run over several calls. If most of your pipeline starts with you sending the first message, keep a separate CRM, or start with the simple setup in our guide to a CRM for a solo founder, and connect the funnel to it so each sign-up lands as a contact with its source.
A checklist before you pay for a sales funnel builder
Do this this week: build only the opt-in page and the booking step on the free plan or trial, send 20 people from your own list to it, and see where they stop before paying for upsells, courses or extra workspaces.
Frequently asked questions
What is the best sales funnel builder?
There isn't one best tool; it depends on what you sell and how many contacts you have. As of 5 November 2026, Systeme.io is the cheapest start in this comparison, with a free plan for 2,000 contacts, HighLevel suits agencies with sub-accounts and unlimited contacts, and Kajabi and Kartra suit course sellers. B2B teams selling on calls may need only a page and booking link.
Is there a free sales funnel builder?
Yes. Systeme.io's free plan covers up to 2,000 contacts, 3 sales funnels, 1 course and 1 custom domain, with unlimited email sends and no card needed, according to its pricing page on 5 November 2026. The others in this comparison offer trials of about 14 days or money-back guarantees rather than a free plan.
How much does Builder Funnel cost per month?
Builder Funnel is a marketing agency for remodelers and custom home builders, not funnel software. Its pricing page, checked 5 November 2026, lists retainers of $3,500, $5,000 and $7,500 a month, a build phase starting at $5,000 a month for three months, technology from $540 a month, and ad spend kept separate from the retainer.
Should I pay monthly or annually for a funnel builder?
Pay monthly until the funnel has brought in customers, then switch. On ClickFunnels Launch, twelve monthly payments of $97 come to $1,164, while annual billing is shown as $81 a month. The saving only helps if you keep the tool for the full year, and annual plans are paid upfront.
How do I build a sales funnel?
Start with one offer and one buyer. Write a page that names their problem and the result, add a single call to action such as a booking or a download, follow up by email with anyone who signs up but doesn't book, and check the drop-off at each step weekly before adding pages, upsells or paid traffic.
Sources
- ClickFunnels pricing (checked 5 Nov 2026)
- Systeme.io pricing (checked 5 Nov 2026)
- HighLevel pricing (checked 5 Nov 2026)
- Kartra plans and pricing (checked 5 Nov 2026)
- Kajabi pricing (checked 5 Nov 2026)
- Perspective pricing (checked 5 Nov 2026)
- FunnelKit pricing (checked 5 Nov 2026)
- Unbounce pricing (checked 5 Nov 2026)
- Builder Funnel pricing (checked 5 Nov 2026)