How much do LinkedIn marketing services cost?
From $397 a month for done-for-you outreach to $3,000 a month and more for ads management, going by the prices agencies publish on their own sites (checked 4 November 2026), or from £360 a month at one UK agency. LinkedIn ad spend comes on top. The phrase covers four different jobs, each priced its own way, so compare quotes for the same job:
| Service | What you get | How it is priced | Published examples |
|---|---|---|---|
| Ads management | An agency plans, builds and runs your campaigns in Campaign Manager | Flat monthly fee, or a share of spend on big budgets; ad spend on top | B2Linked $3,000 a month for budgets under $15,000; Impactable from $3,000; One PPC from £360 |
| Content and thought leadership | Posts or videos made from regular recorded sessions with you | Monthly fee (per person at Social Hire), often with a setup fee | Social Hire $1,499 a month per founder; B2Linked $1,600 for 12 videos; Impactable $1,750 |
| Outreach | Connection requests, messages and follow-ups to a target list | Monthly plan | Cleverly $397 to $997 a month |
| Audits and advice | A one-off review of your ad account, or hourly help | Free, fixed fee or hourly rate | One PPC free audit; Impactable $499; B2Linked $2,000 audit or $450 an hour |
These are five agencies' own list prices, not a market survey, and each one decides what a plan includes. Writing-only help can cost less: our ghostwriter vs AI cost comparison found AI writing tools at $20 to $69 a month and ghostwriter listings from $795 a month for 12 posts (checked 24 October 2026), and works out the cost per post.
What does a LinkedIn ads agency charge?
From $3,000 a month at two of the agencies we checked, and a few hundred pounds a month at a UK agency that bills its time by the hour. The details, from each pricing page on 4 November 2026:
- B2Linked: $3,000 a month for ad budgets under $15,000 a month, plus a $1,000 one-time setup fee and a required 3-month contract. Above $15,000 a month it charges from 20% down to 6% of spend, based on budget size.
- Impactable: its Core plan starts at $3,000 a month for one channel and up to $15,000 a month of ad spend. The page says it prices ads management by the work involved instead of the ad budget.
- One PPC (UK): £360 a month for ad spend under £3,000, £450 for spend under £10,000 (this tier adds image, carousel and document ads) and £720 with no spend limit, all on a 30-day rolling contract. It bills £90 an hour, with a set number of hours each month, and quotes design and video separately.
Ad spend is a separate bill: One PPC says ad spend is paid directly to the platform, and Advertizingly says your ad budget goes straight to LinkedIn. LinkedIn's own floor is low. Its budget guide sets a minimum daily budget of $10 for any ad format and a $100 minimum lifetime budget for a new campaign. One agency recommends far more: Advertizingly, an agency that manages LinkedIn ads, suggests at least $2,500 to $4,000 of ad spend a month to gather enough data to optimise.
| Agency and plan | Monthly fee | Fee as a share of spend | Six months, fees plus ad spend |
|---|---|---|---|
| B2Linked, budgets under $15,000 | $3,000 | 100% ($3,000 / $3,000) | $19,000 in fees (6 x $3,000 + $1,000 setup) + $18,000 = $37,000 |
| Impactable Core | From $3,000 | 100% or more | At least $18,000 in fees + $18,000 = $36,000 |
| One PPC Small Business, in pounds | £450 | 15% of a £3,000 budget (450 / 3,000) | £2,700 in fees + £18,000 = £20,700 |
Near $15,000 a month of spend, the same $3,000 fee is 20% of spend (3,000 / 15,000), which is where B2Linked's percentage pricing starts. So a retainer that equals your ad spend at $3,000 is a fifth of it at $15,000. Minimum terms matter too: B2Linked's 3-month contract commits you to $10,000 in fees (3 x $3,000 + $1,000), against £450 for one month at One PPC. If you run the ads yourself, start with one format; our guide to LinkedIn carousel ads covers the specs and how each click is charged.
What do LinkedIn content and outreach services cost?
About $1,500 to $2,200 a month for content at the three agencies we checked, and all three work from recorded sessions with you. Outreach plans start lower. From their pages on 4 November 2026:
| Agency and plan | Price | What the page says you get |
|---|---|---|
| Social Hire, founder or executive | $1,499 a month, $999 for each extra team member; 3-month minimum | One 60-minute interview every 6 weeks, turned into 2 short video clips, 2 podcast-style clips, 1 swipeable PDF, 2 poll ideas and story posts; it also grows your network and posts on your behalf |
| Impactable Demand Engine | $1,750 a month plus a $1,500 setup; media spend separate | One founder or expert interview a month, turned into a long-form video, roughly six clips, a dozen posts and a newsletter, run from your company Page and amplified with Thought Leader Ads |
| B2Linked Thought Leader Basic or Advanced | $1,600 a month for 12 videos, or $2,200 for 20; $1,000 setup | Live recording with a video coach, remote production and a content strategy |
| Cleverly LinkedIn lead generation | $397 to $997 a month | Targeting, outreach messages, connection campaigns and follow-ups; its FAQ says you review and approve the messaging before anything goes live |
Per piece, B2Linked's videos work out at $133.33 each on the Basic plan ($1,600 / 12) and $110 on Advanced ($2,200 / 20). Social Hire's 3-month minimum is $4,497 for one founder (3 x $1,499).
Two things to check on any content or outreach quote. First, whose profile does the posting or sending: Social Hire's page says it posts on your behalf, so ask how it gets access (the questions further down cover this). Second, what a result is. Outreach agencies are easier to judge by cost per booked meeting than by monthly fee; our look at whether a lead generation agency is worth it shows how to turn a retainer into that number.
Agency, consultant or tool: which fits a small team?
Pick by your monthly budget and by the one job you can't do yourself. The prices are the published examples above; the fit column is our view.
| Your situation | Better fit | Starting price we found |
|---|---|---|
| Ad budget under about $3,000 a month | Run Campaign Manager yourself, with a one-off audit | LinkedIn's $10 a day minimum; a free audit at One PPC, $499 at Impactable or $2,000 at B2Linked |
| Ad budget of $15,000 a month or more, with conversion tracking in place | Ads management retainer | B2Linked: 20% to 6% of spend for budgets over $15,000 a month, set by budget size |
| Expertise to share, no time to post | Content service | $1,499 to $2,200 a month |
| You only need the writing | Ghostwriter or AI writing tool | Per-post prices in the ghostwriter comparison above |
| You need conversations with named buyers this quarter | Outreach service, or an AI SDR you run yourself | Cleverly from $397 a month; Siela's Lead Finder has no plans or seats: $10 of free credit once, then top-ups of $50 to $2,000 |
| You run it yourself but get stuck | Hourly consulting | B2Linked $450 an hour |
An agency's fee buys hours and judgement; a tool's price buys software you still have to steer. Lead Finder, for example, suggests who to reach from your website, scores each lead hot, warm or cold with a one-line reason and contacts them on LinkedIn and X from accounts you sign in to yourself, and by email from a Gmail mailbox. With book a demo as the goal, it shares your booking link once someone is ready.
What should you ask before hiring a LinkedIn agency?
Get these answers in writing before you sign. Most come from terms on the pricing pages above or from LinkedIn's own rules.
On question 1, LinkedIn's Campaign Manager roles page says the person who creates an ad account is automatically its billing admin, and only the billing admin can change billing details. A campaign manager role lets the agency create and edit campaigns, ad sets and ads without that control. On question 5, LinkedIn's User Agreement (effective 3 November 2025) says: "You will not share your account with anyone else." It also rules out bots or other unauthorised automated methods for sending messages or driving engagement. That applies to any agency or tool working from your profile; our guide to what LinkedIn allows and what gets accounts restricted covers the detail. This is a summary of LinkedIn's terms, not legal advice.
Then price the outcome. Our CAC calculator adds up marketing, sales and tool spend, divides it by new customers won and, if you add monthly revenue per customer and gross margin, shows how many months a customer takes to pay it back. Using the six-month B2Linked total above, $37,000 that wins four customers (a sample figure) is a $9,250 acquisition cost (37,000 / 4). This week, send the seven questions to two agencies and run both answers through that sum.
Where do you find LinkedIn marketing partners and tools?
LinkedIn keeps its own list. The LinkedIn Marketing Partners page groups partners by job, including Content and Creative, Campaign Management, Lead Generation, Page Management, Audiences and Reporting. LinkedIn says 1 in 3 advertisers use partners to manage their ads; the page doesn't say how that was measured (checked 4 November 2026).
On the two category pages we opened, most featured partners are software. The campaign management page features Sprinklr, Hootsuite and Make, and the content and creative page features Adobe Express, Canva and QuickFrame alongside Transmission, which it describes as a full-service B2B marketing agency. The same page says the Partner Directory can be filtered by use case, by solution type such as managed service, and by region supported, so you can narrow the list to managed services. A listing doesn't price anything, so the seven questions above still apply.
Frequently asked questions
How much does a LinkedIn marketing agency charge per month?
On the agency pricing pages we checked on 4 November 2026, ads management started at £360 a month at One PPC and $3,000 at B2Linked and Impactable. Content services ran $1,499 to $2,200 a month, and Cleverly's outreach plans ran $397 to $997. Setup fees of $1,000 to $1,500 applied to some plans, and ad spend is extra.
Is LinkedIn ad spend included in an agency's fee?
Not on the pages we read. One PPC says ad spend is paid directly to the platform, Impactable says media spend is always separate on its content plans, and B2Linked sets its fee by your budget size. Budget for two bills: the agency's fee, and LinkedIn's charges for the ads, which start at a $10 daily minimum.
Should I give a LinkedIn agency my login?
For ads, there is no need: add the agency to your ad account with a role such as campaign manager, and keep the billing admin role yourself. For posting or outreach from your personal profile, ask how they will work, because LinkedIn's User Agreement says members will not share their account with anyone else.
How long are LinkedIn agency contracts?
It varies by agency. B2Linked requires a 3-month contract on its ads plans and Social Hire a 3-month minimum on its founder plan, while One PPC works on a 30-day rolling contract. Impactable describes a 90-day discovery horizon on its content plans. Ask for the notice period in writing before you pay any setup fee.
Is a LinkedIn ads agency worth it on a small budget?
In our view, not at the $3,000 retainer level. On a $3,000 monthly ad budget that fee equals the ad spend itself, while at $15,000 it is 20%. With a smaller budget, a cheaper agency (One PPC's plans start at £360 a month), a one-off audit (free at One PPC, $499 at Impactable), or running Campaign Manager yourself from LinkedIn's $10 a day minimum usually leaves more money for the ads.
Sources
- B2Linked: LinkedIn Ads agency pricing (checked 4 Nov 2026)
- Impactable: Pricing (checked 4 Nov 2026)
- One PPC: LinkedIn Ads management pricing (checked 4 Nov 2026)
- Social Hire: Pricing for founders, partners and executives (checked 4 Nov 2026)
- Cleverly: FAQ (pricing structure) (checked 4 Nov 2026)
- Cleverly: LinkedIn lead generation (checked 4 Nov 2026)
- LinkedIn: Campaign budgets for your LinkedIn Ads (checked 4 Nov 2026)
- Advertizingly: LinkedIn Ads management (checked 4 Nov 2026)
- LinkedIn Help: User roles and permissions in Campaign Manager (checked 4 Nov 2026)
- LinkedIn User Agreement (effective 3 Nov 2025) (checked 4 Nov 2026)
- LinkedIn Marketing Partners (checked 4 Nov 2026)
- LinkedIn: Campaign Management Marketing Partners (checked 4 Nov 2026)
- LinkedIn: Content and Creative Marketing Partners (checked 4 Nov 2026)
- One PPC: Free LinkedIn Ads audit (checked 4 Nov 2026)