How do I make a post on LinkedIn from a computer?
LinkedIn's Post and share updates help page, updated four weeks before we checked it on 4 November 2026, gives these steps for a computer:
Click Start a post
It sits at the top of your LinkedIn homepage. LinkedIn's getting started page also lists a draft with AI option in the same share box.
Choose the post settings
Click the name dropdown. Under Who can see your post?, pick Anyone, Connections only or Group. Under Who can comment on your post?, pick Anyone, Connections only or Off. The Brand Partnership toggle labels the post as a brand partnership.
Write it and add extras
Type in the What do you want to talk about? box, up to 3,000 characters. The icons add an emoji, a photo or video, an event or a celebration. The plus icon adds a hiring post, a poll, a document or Services, to find an expert.
Post now or later
Click Post, or click the clock icon first to pick a date and time.
If you aren't ready to post, click Cancel and choose Save as draft. LinkedIn's drafts help page says drafts sync across devices and open automatically the next time you create a post, but photos and videos can't be edited once they are saved in a draft. To change one, delete it and upload it again.
How do I post on LinkedIn from the app on iPhone or Android?
The help page's Mobile tab gives one set of steps for the LinkedIn app, without separate iOS and Android versions:
Tap Post
It is in the navigation bar. If you manage a Page, tap your name to choose whether to post as your profile or the Page.
Set who can see and comment
Tap the Anyone dropdown beside your profile photo. The choices match desktop: Anyone, Connections only or Group for visibility; Anyone, Connections only or Off for comments; and the Brand Partnership toggle.
Write and add media
Type in the Share your thoughts… screen. Tap the media icon for a photo or video, or the plus icon for an event, celebration, job, poll or document.
Tap Post
Or tap the clock icon to schedule it.
Video is where the two phones differ. LinkedIn's video troubleshooting page says that on an iPhone you need to stay in the LinkedIn app while a video uploads, or the upload may stall, and that videos stored in iCloud can't be uploaded from the app until you move them to the phone's own memory. On Android, the upload carries on in the background while you use other apps.
Who can see your LinkedIn post?
Choose the audience before you post, because you can't fix it afterwards. LinkedIn's visibility help page says: "You can't change the visibility option after you've shared your post." Whatever you pick also becomes your default next time, and a scheduled post goes out with the setting you chose when you created it.
| Setting | Who can see the post | Viewer demographics in analytics | Our suggested use |
|---|---|---|---|
| Anyone | Anyone on or off LinkedIn, including people who aren't signed in and followers you aren't connected to | Yes, once enough members view it | Posts you want buyers to find |
| Connections only | Your 1st-degree connections | No | Updates for people you already know |
| Group | Members of the group where you share it | No | Questions for one group |
The demographics column comes from LinkedIn's post analytics page, which says demographic data isn't available for content shared only with connections or in Groups. If you want to know which job titles and locations your post reached, post to Anyone.
What can you add to a LinkedIn post, and what are the limits?
Each limit below is from LinkedIn's help centre, checked 4 November 2026. Some of those pages were last updated two to three years ago, so the live composer may differ. One rule catches people out: the photo help page says a post can carry a URL link or an image, but not both at once.
| Format | Limits and rules | Help page |
|---|---|---|
| Text | Up to 3,000 characters; for anything longer, write an article | Post and share updates |
| Photos | Up to 20 images; 5 MB per upload; at least 552 × 276 pixels, 1080 wide recommended; aspect ratio 3:1 to 4:5; can't be edited or resized after posting | Share photos |
| Video | Up to 5 GB and 15 minutes; at least 3 seconds from a computer, 2 from the app | Video troubleshooting |
| Document | Up to 100 MB and 300 pages; PPT, PPTX, DOC, DOCX or PDF; the file can't be changed after upload; viewers can download it as a PDF | Upload and share documents |
| Poll | 2 to 4 options; runs for one week unless you change the duration | Create LinkedIn Polls |
| Article | Computer only, not the mobile app; can be scheduled from the clock icon next to Publish | Write and publish articles |
| Event or job | Can't be scheduled | Schedule posts |
For headlines, comments and messages as well as posts, see our table of every LinkedIn character limit. If you're deciding where a link should go, our post on putting the link in the first comment or the post looks at the data.
How do I post on LinkedIn as a company Page?
You need super admin or content admin access to the Page. These steps are from LinkedIn's Post as your LinkedIn Page help, updated a year before our check:
- Desktop: open the Page's admin view and click Page posts in the left menu. Click Start a post, add your text or a URL, and use the pencil icon to upload a photo, video or document. Click the Page name to choose Anyone or Targeted Audience (Anyone is the default) and Comment Control (Anyone or No One), then click Post.
- iOS and Android: open the admin view, tap Dashboard at the upper left and choose Page posts. Tap Post at the upper right, then add text, an image or a document. The audience is Anyone and can't be changed on mobile.
Admins can also post as the Page from their own homepage, according to the member help page. The Page help carries a LinkedIn tip that Pages posting weekly have five times more followers and grow seven times faster than Pages posting monthly; the page gives no date or method for that figure. To decide which account should carry most of your posts, read our guide to the personal profile vs company page.
What should your first LinkedIn post say?
Something useful to one buyer, from your own work. LinkedIn's distribution help page lists what helps a post travel: content your audience can relate to; news, deep industry insights, lessons learned or ideas; not being overly promotional; and a complete, verified profile. Here is our first-post template for a founder or small B2B team. The example lines are for Northwind Ltd, a sample company that sells invoicing software to agencies.
Stay around after posting to answer comments. LinkedIn shows an Author tag next to your name when you comment on your own post. To pick the day and hour, use our guide to the best time to post on LinkedIn. For hooks, length and structure, see how to write a LinkedIn post.
If writing every post by hand is the bottleneck, Siela's Social Media agent writes and publishes posts in your voice on the cadence you set, and you can set it to show you every post first. Here is how the AI social media manager works on LinkedIn.
Why can't I post, edit or change something on LinkedIn?
In LinkedIn's help pages, the causes we found are an option that the device or post type doesn't offer, a part of the post that is locked once shared, a posting limit, or something on your side, such as a browser extension or the app going into the background. Find what you see below:
| What happens | What LinkedIn's help says, and what to do |
|---|---|
| No Write article option in the app | Articles aren't available in the mobile app. Use a computer. |
| Can't click into an article's Title field | A browser extension such as Grammarly may be blocking it. Disable it and refresh the editor. |
| Post went to the wrong audience | Visibility can't be changed after sharing. Delete the post and share it again. |
| Wrong photo, video or document | Only the text can be edited. Delete the post and create a new one. |
| An old link preview keeps showing | The share box remembers the last link for three days. Wait three days before sharing the same URL again. |
| LinkedIn won't let you post more | LinkedIn may limit how many posts a member or Page can make in a period. For a profile, verifying it can help, or try again later. For a Page, verify the Page and have each admin add a workplace or identity verification. |
| Can't schedule an event or job post | Scheduling isn't supported for events or jobs. |
| Video upload stuck on iPhone | Keep the app open until the upload finishes, and move iCloud videos to the phone first. |
This week: write your first post from the template above, save it as a draft, and publish it on a day when you can stay around to reply to comments.
Frequently asked questions
How do I post my first post on LinkedIn?
Fill in your profile first, since LinkedIn's distribution tips include completing and verifying it. Then click Start a post on a computer or tap Post in the app, set the audience to Anyone, write a few short lines about one problem your buyers have, and press Post. Stay nearby for the first replies; your own comments carry an Author tag.
What is the best way to post on LinkedIn?
Write for one kind of reader and keep the pitch out. LinkedIn's help centre says professionally relevant content benefits from organic distribution and advises against being overly promotional. Pick the audience before posting, because it can't be changed later, and choose either a link or an image, because a single post can't carry both.
How do you go viral on LinkedIn?
LinkedIn's help centre explains how posts spread, not how to go viral. A post is shared with a subset of your connections and followers, depending on connection strength and their notification settings, and LinkedIn says it may limit visibility when it detects excessive post creation that indicates inauthentic activity, or the use of an automation tool. Its own tips are relatable, professionally relevant posts and reacting to and commenting on other members' posts.
Can you edit a LinkedIn post after posting?
Yes, but only the text. Click or tap the More icon in the upper-right corner of the post, choose Edit post, change the text and save; the word Edited then appears next to the post. Photos, documents, videos and articles can't be replaced, so to change those you delete the post and create a new one.
How do I delete a post on LinkedIn?
Find the post, click or tap the More icon in its upper-right corner, choose Delete post, then confirm with Delete. The steps are the same on a computer and in the app. LinkedIn notes that a deleted post could still appear in a digest email sent to your connections, and that content marked as spam can't be deleted.
Sources
- LinkedIn Help: Post and share updates (checked 4 Nov 2026)
- LinkedIn Help: Get started with posting on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Save a post as a draft (checked 4 Nov 2026)
- LinkedIn Help: Video sharing troubleshooting (checked 4 Nov 2026)
- LinkedIn Help: Visibility of shared posts (checked 4 Nov 2026)
- LinkedIn Help: Post analytics for your content (checked 4 Nov 2026)
- LinkedIn Help: Share photos on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Upload and share documents on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Create LinkedIn Polls (checked 4 Nov 2026)
- LinkedIn Help: Write and publish articles on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Schedule posts (checked 4 Nov 2026)
- LinkedIn Marketing Solutions Help: Post as your LinkedIn Page (checked 4 Nov 2026)
- LinkedIn Help: Distribution of your content on LinkedIn (checked 4 Nov 2026)
- LinkedIn Help: Edit a shared post (checked 4 Nov 2026)
- LinkedIn Help: Delete content you've shared (checked 4 Nov 2026)