Which B2B marketing conferences are left in 2026, and what comes next?
As of 5 November 2026, one of the seven events below still has a 2026 date ahead: B2B Marketing Live in London on 18 and 19 November. The rest have either finished their 2026 edition or list their next one in 2027. Every date, city and price here was read on the event's own website on 5 November 2026. Prices change by date, so check the page before you book.
| Event | Next dates and city | Ticket price on its site (5 Nov 2026) | Status |
|---|---|---|---|
| B2B Marketing Exchange (B2BMX) | 22 to 24 Feb 2027, Omni La Costa Resort and Spa, Carlsbad, California | All-Access Pass $1,495 until 7 Dec 2026, then $1,695, $1,895 and $2,095 onsite | Registration open for 2027 |
| MarketingProfs B2B Forum | 2 to 4 Nov 2026, Boston | Full rate: All-Access $2,595, Main Conference $1,995 ($200 off for PRO members and groups of 3+) | Ended 4 Nov 2026; no 2027 dates on its home or registration page (checked 5 Nov 2026) |
| B2B Marketing Live | 18 and 19 Nov 2026, ExCeL London | Visitor Pass in releases from £149 to £450 + VAT; training add-on from £549 + VAT | Still ahead in 2026 |
| B2B Marketing Expo (US) | 14 and 15 Apr 2027, Miami Beach Convention Center | Advertised as free tickets; the 2027 form says coming soon | 2027 registration not open |
| Forrester B2B Summit North America | 2 to 4 May 2027, Phoenix | Early bird to 30 Nov 2026: $1,957 for Forrester clients, $2,097 for non-clients | Next edition listed |
| SaaStr AI Annual | 11 and 12 May 2027, San Mateo County Event Center, San Francisco Bay Area | Startup ticket (under $20M ARR): full rack rate $1,989; the page shows $999 as a price last verified on 6 Oct 2026 | Next edition listed |
| UNBOUND (HubSpot, formerly INBOUND) | 8 to 10 Sep 2027, Boston | General Admission $1,699 | Presale sold out; the site says registration reopens on Cyber Monday |
The list is in no particular order and isn't a ranking. B2BMX is the event behind the search "B2B Marketing Exchange"; its site says it is powered by Advertising Week. HubSpot's page says INBOUND is now called UNBOUND.
How do you choose which B2B event to attend?
Pick the event where your buyers are, not the one with the biggest stage. A marketing conference is full of marketers. That is the right room if marketers buy what you sell, and the wrong one if you sell to finance teams. Score each candidate on the five questions below before you look at speakers.
| Question | What to check on the site | Go if |
|---|---|---|
| Who attends? | Audience page, "who should attend", sponsor list | Your buyer's job title is named, not just "leaders" |
| Can you book meetings in advance? | Matchmaking app or attendee networking | Yes. SaaStr's homepage describes a "Who Do You Want to Meet" matchmaking app |
| What does the cheapest useful pass cost? | Pricing tiers and their dates | The price fits your cost-per-meeting limit (next section) |
| Does the agenda match a problem you solve? | Tracks and sessions | B2BMX, for example, lists tracks on ABM, measurement and martech; if you sell attribution, those rooms hold your buyers |
| Is there an expo floor you can walk? | Exhibitor list | Exhibitors are your buyers or partners |
Do this before you register: list 20 named people or companies you want to meet and check how many appear as speakers, sponsors or exhibitors. If you can't find five, the event is a learning trip, which is fine, but budget it as one.
How much does a B2B conference really cost? A worked example
Travel can cost as much as the passes. Here is an example for a sample two-person team, Northwind Ltd, using B2BMX prices from its registration page (5 Nov 2026). The hotel and flight figures are placeholders for the example, not quotes.
| Line | Book by 7 Dec 2026 | Book onsite |
|---|---|---|
| 2 All-Access Passes | 2 × $1,495 = $2,990 | 2 × $2,095 = $4,190 |
| Flights, example $450 each | $900 | $900 |
| Hotel, example $300 a night × 3 nights × 2 rooms | $1,800 | $1,800 |
| Total | $5,690 | $6,890 |
Booking early saves $600 a pass, $1,200 for two. B2BMX's group rate starts at three people from one company (10% off for 3 to 5), so a third person at the super early bird price would add $1,495 and bring the three passes to 3 × $1,495 × 0.9 = $4,036.50.
Now set your limit. If Northwind books 12 real meetings, the early total is $5,690 ÷ 12 = about $474 a meeting. Compare that with what a sales meeting costs you through other channels. If it's worse, go only with a pre-booked meeting list.
How do you work a B2B event on a small budget?
- Buy at the first price tier. MarketingProfs priced its 2026 All-Access Pass from $1,295 at the kickoff rate to $2,595 at full rate, per its pricing table. That is half off for booking first.
- Use the published discounts. The same page lists $200 off for PRO members and groups of three or more, and a speaker code worth $150. B2B Marketing Live's page offers 10% off the total for teams of three or more, with a code.
- Look for free routes. SaaStr's site links a "volunteer for a free pass" page. B2B Marketing Live ran a free-ticket ballot, now closed. The US B2B Marketing Expo advertises free tickets. Check the exact terms on each page before you count on it.
- Skip the pass, keep the city. SaaStr's event page lists a full week of side events across the Bay Area. Book coffee meetings near the venue with people you've already contacted.
- Send one person, not two. In the example above, one person at the early price costs $1,495 + $450 + $900 = $2,845, half the two-person total.
For more on doing marketing with almost no spend, see our $0 marketing plan for bootstrapped B2B.
What should your event follow-up plan look like?
Follow up within two days, while the event is still the shared context. Sort every contact the evening it happens, not the week after.
Same evening: tag each contact
Hot (asked for a next step), warm (real problem, no timing) or cold (polite chat). Write one line on what they said, in their words.
Within 48 hours: one specific message
Name the conversation, give the one thing you promised (a deck, an intro, an answer), and ask for one step. Our same-week conference playbook for LinkedIn covers scanning QR codes at the event and the connection note.
Day 7: second touch for warm contacts
Send something useful tied to what they said, such as a session recording or a short note on how another team handled the same problem.
Day 30: count the result
Meetings held, opportunities opened, cost per meeting. Write down whether you'd go again, and at which price tier.
Log every contact in your CRM with the event as the source, or you won't be able to answer the day-30 question. If you'd rather not type contacts in by hand, Siela's built-in CRM with pipeline and email sequences holds contacts and companies in a visual pipeline.
What to do this week
- Pick two events from the table and list 20 people you'd want to meet at each.
- Check the next price deadline: B2BMX's super early bird ends 7 Dec 2026 and Forrester's early bird ends 30 Nov 2026, per their pages.
- Set your cost-per-meeting limit using the worked example above.
- Draft the pre-event message and send it to five people three to four weeks before the event.
Frequently asked questions
What is the B2B Marketing Exchange?
B2B Marketing Exchange, or B2BMX, is a conference for B2B marketing leaders that its site says is powered by Advertising Week. The next edition is 22 to 24 February 2027 at the Omni La Costa Resort in Carlsbad, California, with tracks on AI, ABM, content, measurement, martech and leadership.
What are some upcoming B2B and digital marketing events?
As of 5 November 2026, B2B Marketing Live runs in London on 18 and 19 November 2026. In 2027, B2BMX is in February, the US B2B Marketing Expo in April, Forrester's B2B Summit and SaaStr AI Annual in May, and HubSpot's UNBOUND in September. Dates come from each event's own site.
What are trade shows in marketing?
A trade show is an event where companies in one industry exhibit products on a floor and buyers walk the stands. The US B2B Marketing Expo, for example, lists 100 exhibitors and 50 speakers on its homepage. Pick by whether you want meetings or learning.
Is a B2B conference worth the cost for a small company?
It depends on how many useful meetings you can book before you go. Divide the full trip cost by the meetings you expect. If that figure is higher than what a meeting costs you through email or LinkedIn, go only with a pre-booked list, or attend side events in the same city without a pass.
How soon should you follow up after a conference?
Within 48 hours, while the conversation is still fresh. Mention what you discussed, send anything you promised, and ask for one clear next step. Send a second, useful message about a week later to contacts who showed a real problem but no timing.
Sources
- B2B Marketing Exchange, Registration and Pricing (checked 5 Nov 2026)
- B2B Marketing Exchange, Hotel and Travel (checked 5 Nov 2026)
- MarketingProfs B2B Forum, 2026 Registration (checked 5 Nov 2026)
- B2B Marketing Live London (checked 5 Nov 2026)
- B2B Marketing Expo US (Miami) (checked 5 Nov 2026)
- Forrester B2B Summit North America (checked 5 Nov 2026)
- SaaStr AI Annual 2027, Buy Tickets (checked 5 Nov 2026)
- HubSpot UNBOUND 2027 (checked 5 Nov 2026)
- SaaStr AI Annual 2027 (checked 5 Nov 2026)